April, i 9 i 6 
93 
A letter from 
Hartford Shock Absorber 
to Metropolitan 
“You have asked me why the Metropolitan was se¬ 
lected as an advertising medium for Hartford Shock 
Absorbers. 
“A frank question merits a frank answer. 
“We selected the Metropolitan because it is so inter¬ 
esting, ‘snappy,’ and up to date, that we found our¬ 
selves looking forward to receiving the next issue 
of the Metropolitan, and we felt that it was reasonable 
to suspect that possible, prospective purchasers of our 
products were doing the same thing. 
“Hartford Suspension Company, 
“A Waterman, 
General Manager." 
The following automobile and accessory advertisers 
used 3633 lines of space in the March issue of the 
Metropolitan: 
Thomas B. Jeffery Company 
Electric Storage Battery Company 
Timken Company 
The White Company 
American Chain Company, Inc. 
The Dayton Engineering Laboratories Co. 
Paige-Detroit Motor Car Company 
Lee Tire & Rubber Company 
Hartford Suspension Company 
Klaxon Horn (Lovell-McConnell Mfg. Co.) 
DuPont Fabrikoid Company 
This is the March cover of the magazine that carries nearly four times 
as much automobile advertising as any other general monthly magazine 
