I 
Qncmamn 
□ □ 
bb 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
SB 
BB 
BB 
BB 
BB 
BB 
VOGUE’S 
First Autumn Fashion Numbers 
By consulting Vogue, you can save yourself literally hundreds of dollars in 
the next three months. Through its advice you can make absolutely sure 
of eliminating fashion mistakes. Weeks and months ahead of any other 
fashion source, Vogue will disclose to you the all-important trend of style. 
In a few short weeks you will return to town. Your first consideration will 
be your Autumn wardrobe. You must know—in advance—the line of the 
new silhouette. You must know —with certainty—the favored colors of the year. 
You must know the very last whisper from those mysterious ateliers of Paris 
where Fashion is seasonally reborn. You must know what They will wear. 
The next six Autumn Fashion Numbers of Vogue will tell you. 
Autumn Millinery Sept. 1 
Posthaste from Vogue’s Paris editors 
are coming sketches of the smart¬ 
est Paris model hats for this num¬ 
ber. Everything new in line and 
color will be shown. 
Forecast of Autumn 
Fashions Sept. 15 
The earliest and most authentic fore¬ 
cast of the Autumn mode, presenting 
S uantities of model gowns specially 
esigned for the Paris Openings and 
shown in America for the first time 
by Vogue. 
Paris Openings Oct. 1 
The complete story of the Paris Open¬ 
ings and a full showing of the success¬ 
ful creations of each couturier, which 
takencollectively determine themode. 
Smart Fashions for 
Limited Incomes 
Oct. 15 
Intimate counsel for the woman who 
wishes to curtail her dress expense 
without in the least sacrificing smart¬ 
ness. What is, and what is not, 
smart economy. 
Winter Fashions 
Nov. 1 
Showing the mode in its winter cul¬ 
mination— charming models cele¬ 
brated couturiers evolve for their 
private clientele. 
Vanity Number Nov. 15 
The last word of the season on all 
those graceful little touches that 
make the smart woman smart— 
where to get them and how to use 
them. 
A thousand times we have said that the gown you buy and never wear is the really 
expensive gown—that hats, boots, gloves, which just miss being what you want 
are the ones you can't afford. A million women have spent much unnecessary 
money to prove it to themselves. Let us save you from being the million-and-first. 
Ask the advice of Vogue before you spend a penny of your Autumn dress- 
allowance, and learn how easy and how satisfactory shopping can be. 
We know from experience that each of these six Autumn issues will be sold 
out almost at once. To save you from disappointment, give this coupon 
to your newsdealer now and have him reserve your copies for you—or, 
better still, send in your subscription and make perfectly sure of them all. 
lllllllllllllllllllllllllllllllIttlllllltlllllllllllllllllllllllllllllMlllllllllllllllllllllllllMIIIIIIIMIMIIIIIIII'IIIIMMIIIIIIIIIIItllllllllMIIIIIIIIIllllllllMlllllllllMIIIMIIIIIIIIIIIMIItMII 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
BB 
Tivice a Month 
24 copies a year 
$5 a Year 
25 cents a copy 
VOGUE 
CONDE NAST, Publisher 
EDNA WOOLMAN CHASE, Editor 
19 WEST 44TH STREET, NEW YORK CITY 
