October, 1917 
69 
Are you a little social lion? 
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Does the stout hostess invariably 
greet you with an expectant smile? 
Because you always have something novel and amusing 
to tell her; because you can take the deadliest conver¬ 
sational trench with an epigrammatic bomb; because 
you found for her such a love of a hull-dog; and be¬ 
cause you borrowed all the costumes of "Boris Godunoff” 
for her Russian Ball. 
Because you read 
VANITY FAIR 
Do the buds all fight for you at dances? 
Because you know the very latest step—or can invent 
it; because you are capable of admiring their frocks in¬ 
telligently; because you can tell them precisely what 
June Caprice is rehearsing; because you can whisper to 
them the most intimate secrets of that majestic social- 
planet who has just been acclaimed captain of the Six¬ 
teenth Suburban Radish Lancers. 
Because you read 
VANITY FAIR 
Do they quote your bon mots at the club? 
Because you have a novel point of view on life; because 
you are always au courant of the latest happenings in 
sports, fashions, theatres, operas, books, art, music, and 
musical comedies; because you know everybody who is 
anybody; because you can tell—instantly—who is evolv¬ 
ing the submarine chaser; how Francis Ouimet uses his 
right arm and who are the husbands—quondam and 
pro tem.—of the Dolly Sisters. 
Because you read 
VANITY FAIR 
Five Months of Vanity 
Fair for $1. Six if you 
Mail the Coupon NO W! 
Be unexpected! Be diverting! Let other 
people restate the safe-and-sane truths 
that dinner is their best meal; that if 
you saw that sunset in a painting you 
wouldn’t believe it; and that it isn’t 
the heat, it’s the humidity. Be in step 
with existence. Read 
VANITY FAIR 
CONDE NAST, Publisher 
FRANK CROWNINSHIELD, Editor 
19 WEST 44th ST. NEW YORK CITY 
Stop Where You Arel 
Tear Off That Coupon! 
VANITY FAIR, 19 West -14th St., New York 
I want to go through life with my mind open; 
to keep my sympathies warm; to keep in touch 
with the newest and liveliest influences of modern 
life. Therefore, I want you to send me the next 
five numbers of Vanity Fair. I understand that 
you will send me a bill for $1 in due course. 
Or, I inclose herewith my favorite dollar. 
It is my understanding that if this coupon is 
received in time, you will also send me an extra 
copy of Vanity Fair, making six issues in all. 
Name .•. 
Street . ... 
City 
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