October, 1917 
79 
The gown you buy and never ivear is the really expensive 
gown. Gloves, boots, hats, that miss being exactly what 
you ivant, are the ones that cost more than you can afford. 
that before you spend a penny on your new clothes, before you 
even plan your autumn wardrobe, you consult these great 
autumn and winter fashion numbers: 
* Paris Openings Number— Oct. 1 
The complete story of the Paris Openings, showing the successful 
creations of each couturier which, taken collectively, establish the 
winter mode. 
Smart Fashions for Limited Incomes— Oct. 15 
A careful selection from the thousand and one new models of those 
designs best adapted to the woman who wishes to curtail her clothes 
expense without in the least sacrificing smartness. 
Winter Fashions— Nov. 1 
Showing the mode in its winter culmination—charming models smart 
couturiers evolve for their private clientele. 
Vanity Number— Nov. 15 
Those graceful little touches that make the smart woman smart, 
where to get them and how to use them. 
Christmas Gifts Number— Dec. 1 
A handbook of the holiday shops, showing gifts for every taste and 
every pocketbook. Through this number you can do all your holiday 
purchasing without stirring from home. 
Holiday Number— Dec. 15 
Last minute gift suggestions; unique ideas for holiday entertaining-—- 
the Christmas Fairy in a 1917 frock. 
During the very period when these numbers appear you will be selecting your fall and winter 
wardrobe, and paying hundreds of dollars for the suits, hats, gowns and accessories you select. 
Why take chances again this year, when for $2—a tiny fraction of your loss on a single ill-chosen 
hat or gown—you may have before you at this important season not only these great special 
Autumn Fashion Numbers, but the equally valuable numbers which follow them, assuring the 
correctness of your wardrobe throughout the Winter and the coming Spring. These issues 
comprise the Lingerie Number, Motor and Southern Number, the all-important Forecast of 
Spring Fashions, the Spring Millinery, and the Spring Patterns Number. 
Don’t bother to inclose a cheque or even to write a letter. The coupon will do, and is easier 
and quicker. If you mail it at once, we will send you, in addition to the ten issues, begin¬ 
ning with the Smart Fashions for Limited incomes Number, dated October 15, a compli¬ 
mentary copy of the big special Paris Openings Number, dated October 1st, making 
ELEVEN issues in all. 
25 cents a copy 
$5 a year 
Twice a month 
24 copies a year 
VOGUE 
CONDE NAST, Publisher 
EDNA WOOLMAN CHASE, Editor 
HEYWORTH CAMPBELL, Art Director 
19 WEST 44TH STREET, NEW YORK CITY 
