30 
House & Garden 
HOW TO ORDER GIFTS 
M ORE and more the house-gift is becoming cus¬ 
tomary at Christmas. The living room lamp by 
which everybody can read; the comfortable daven¬ 
port on which everybody can lounge; the billiard- 
table where everybody can play—such a permanent 
gift to the entire family is worth a whole brigade of 
gloves and ties and umbrellas. 
House & Garden, therefore, has made a point of showing 
Christmas house-gifts in the following pages. All are actu¬ 
ally purchasable—now—many at very moderate outlay— 
through House & Garden’s Shopping Service. The model 
letter and rules for ordering shown on this page explain how. 
The model letter opposite is printed here for 
your guidance. This form, if followed, will 
simplify the work of our shoppers and pre¬ 
vent misunderstanding or confusion leading 
to mistakes. 
November 25, 1917. 
House & Garden Shopping Service, 
19 West 44th Street, New York 
Enclosed is my cheque* for forty dollars, for which 
please send by express, charges collect, the following 
articles to 
Mrs. Francis Gibbons, 
83 Battle Street, 
Brookline, Mass. 
No. 2081. 1 doz. blue Sevres service plates. December House 
& Garden,page 29 . $10.00 
No. 2102. Shield-shaped table. December House & Gar- 
den,page30 .. $25.00 
Very truly yours, 
Natalie Gibbon. 
My Second Choice t 
I understand that House & Garden will make every ef¬ 
fort to secure my first choice, but in case, it is impossible 
to do so, you may purchase for me the following second 
choices: 
No. 2078. Violet colored china breakfast set, with tray. 
December House & Garden, page 29 . $10.00 
No. 2111. Tea wagon (drop tray, removable leaves). De¬ 
cember House & Garden, page 30 .. $30.00 
Very truly yours, 
Natalie Gibbon. 
*Or draft or money-order. 
fNote: This is not necessary, though desirable. Your first choice will always 
be purchased, except where special popularity has early exhausted the stock 
of some one thing. 
What House & Garden will buy. House & 
Garden will buy for you, without charge for 
its services, any article editorially mentioned 
in House & Garden. When ordering any¬ 
thing that has appeared in House & Garden, 
give date of the issue, number of the page, 
and order number of the article if it has one. 
How to order. Simply write to the Shop¬ 
ping Service, stating what you want (see 
model letter) and enclosing cheque or money 
order to pay for the desired articles, or 
postage stamps for amounts less than $1. 
There are no charge accounts in the Shop¬ 
ping Service. 
Second Choice. It is not necessary to state 
your second choice, but it is desirable. Your 
first choice will always be purchased for 
you, except in cases where special popular¬ 
ity has exhausted early the stock of some 
particular thing. In such a case possible 
disappointment and delay may be avoided 
if we have your second choice at hand. 
No charge accounts. Articles purchased 
through House & Garden cannot be charged 
to your personal account in the shop from 
which they are bought. Nor can articles 
be sent C. O. D. by the shop. 
No articles on approval. During the busy 
Christmas shopping season, articles cannot 
be sent on approval. This is a rule of the 
shops to which we can make no exception. 
No Samples. House & Garden cannot prom¬ 
ise to send samples of materials in De¬ 
cember. 
Deliveries. All articles will be sent express 
collect unless otherwise requested. Small 
articles, however, can be mailed; when or¬ 
dering them enclose approximate postage 
and the excess, if any, will be returned to 
you. 
Letters of inquiry should enclose a stamped, 
self-addressed envelope for our reply. We 
will do our utmost but cannot guarantee 
during the month before Christmas to an¬ 
swer all questions. Please write your letter 
and signature very distinctly. 
Advertised articles. If more convenient for 
you, the Shopping Service will be glad to 
buy for you any articles shown in the ad¬ 
vertising pages, but in buying such articles 
it generally saves time to write direct to the 
shop. 
From literally thousands of beautiful things. House & Garden has selected the gifts 
shown here. They are really good values—they are really new—they are really exclusive. 
If you are too busy to shop or distant from metropolitan shops. House & Garden’s Shop¬ 
ping Service is at your command. We extend to you a cordial invitation to compile your 
Christmas list from these pages and make full use of our Shopping Service in this, per¬ 
haps the most taxing and difficult problem of the whole shopping year. 
HOUSE & GARDEN SHOPPING SERVICE 
19 West 44th Street 
New York City 
