It’s Better to Look for the Seal 
Than to Be Disappointed 
True lovers ol sweets are so appreciative of quality that they would rather go without than 
to be disappointed in confectionery. 
The question is—how are you to know in advance—how can you recognize quality before 
you buy and before you try. There is one sure way^—ask for Necco Sweets and look for the red 
seal on the box. Necco Sweets are absolutely uniform—as good this time as they were last—and 
you are sure of the next time. 
As an example of the high quality of Necco Sweets try a box of 
ot' 
o\a^e■5> 
which are but one of 500 different varieties. 
Necco Sweets are not only delicious but wholesome and good—make the little ones happy 
and keep them healthy. 
You will find any sort of confectionery you may want, from the simplest to the most elaborate, 
under the protecting seal of Necco Sweets. 
Necco Sweets are sold by all dealers who sell high grade goods. If your dealer does no! have them, send us 25 cents 
for an attractive package of Lenox Chocolates; or, better still, order one of our special $1 packages in a handsome 
art box. Either package sent postpaid. 
NEW ENGLAND CONFECTIONERY COMPANY 
Summer and >lelcher Streets, Boston Mass. 
