July, 19 2 2 
5 
Good Furniture 
Standards 
A FTER numerous conferences with 
. Furniture Retailers and Manufac¬ 
turers, the Associated Advertising 
Clubs of the World has set up the 
following standards, by which Furni¬ 
ture Retailers should advertise and 
sell furniture to the public: 
Solid Mahogany 
Furniture designated as Solid Mahogany 
shall have all exposed surfaces of Solid 
Mahogany. 
Mahogany 
Furniture designated as Mahogany shall 
have all exposed surfaces (both solid parts 
and plywood) of Mahogany. 
Combination Mahogany 
Furniture designated as Combination Ma¬ 
hogany shall have all exposed surfaces of 
Mahogany (solid or plywood) in combination 
with Gum, Birch or other suitable wood. 
The kind of wood used in combination 
with Mahogany shall be named, for example: 
“Combination Mahogany and Birch” or 
“ Combination Mahogany and Gum.” 
Imitation Mahogany 
Furniture designated as Imitation Mahog¬ 
any shall be that with exposed surfaces of 
other woods colored to imitate Mahogany. 
The term “exposed surfaces” shall mean 
those parts of a piece of furniture exposed to 
view when the piece is placed in the general 
accepted position for use in the home. 
We shall he glad to send you 
with our compliments copies of 
our illustrated “Chippendale and 
Mahogany” and “Mahogany in 
Colonial Days,” the first two 
booklets in the Mahogany series. 
A Decision that Helps 
the Furniture Buyer 
*T W HE United States Supreme Court has added am 
other volume to the laws which protect the 
buying public. 
In effect, the Court decrees that the Federal Trade 
Commission has the right to order any manufacturer 
to cease using any label, brand or term which might 
deceive the ultimate consumer, although members of 
the trade are not misled thereby. 
Remember this when you buy furniture. When 
you want an albmahogany piece or suite, request 
your dealer to guarantee that your purchase is 
either solid mahogany, meaning all exposed surfaces 
are of solid mahogany or mahogany, indicating that 
the article is honestly built of solid mahogany and 
mahogany faced plywood. 
Insist that your real mahogany furniture be light 
enough in color to bring out the beautiful grain and 
figure of the wood, something like the color of old 
Sherry wine. 
If you buy “mahogany combination” furniture, 
you are getting only part mahogany on the exposed 
surfaces. 
Beware of furniture advertised and sold as 
“Mahogany finish” or “finished in Mahogany,” the 
use of the word “finish” indicating that the piece is 
not mahogany. It means that paint, stain and 
varnish have been used to deceive the eye. The 
effect produced resembles genuine mahogany about 
as much as brass compares with 18 -kt. gold. 
MAHOGANY ASSOCIATION INCORPORATED 
New York City 
After all — there’s nothing like 
MAHOGANY 
