12 
House & Garden 
is the least expensive 
building material you can buy 
here was a time when it was 
commonly believed that homes, to be beautiful 
and modern, must be big and expensive, and 
that only the well-to-do could afford them. 
Today, throughout the land, there are being built small, 
inexpensive homes of wood that bear every mark of charm, 
distinction and convenience. For, it has been found that 
design and arrangement, and not costly materials or huge 
size, are the real essentials of beauty in home building. 
Nine out of ten of these small homes are built of wood, 
because beauty, coziness and homeyness are best obtainable 
by building with lumber. 
And lumber is the least expensive building material that 
you can buy today. 
Keep in mind the importance of good lumber. 
The permanence of your home depends upon 
it. To obtain dependable lumber of uniform high 
quality in all grades ask your lumberman for— 
There are more than sixty charming and inexpensive homes 
in the Long-Bell plan service. This one at the bottom of the 
page is Long-Bell Plan No. 254. Ask your lumberman. 
If he hasn’t it, write us and we will give you the names 
of retail lumbermen in your community where you can 
see Long-Bell plan sheets. 
Lumber 
If you admire this cozy little home here 
at the top of the page, ask your retail 
lumberman to show you Long-Bell Plan 
No. 1277. If he hasn’t it, write us and 
we will give you the names of retail lum¬ 
bermen in your community where you 
can see Long-Bell plan sheets. 
LONG-BELL PRODUCTS 
Southern Pine Lumber and Timbers 
Creosoted Lumber, Timbers, Posts, 
Poles, Ties, Piling and Wood Blocks 
California White Pine Lumber 
Sash and Doors, Standardized Woodwork 
Gum and Oak Lumber Oak Flooring 
markId LUMBER. 
The T Qno-Rem T umber r. ompam 
R. A. LONG BUILDING Lumbermen since 1B7.S KANSAS CITY. MO. 
