July, 1922 
83 
Isn’t this feeling about tires 
pretty universal 
It is the things they refuse to leave 
undone that make U. S. Royal 
Cords the measure of all automo¬ 
bile tires. 
Not only what is put in but what 
is never left out —that reveals the 
Royal Cord practical ideal. 
* * * 
So Royal Cord makers 
feel free to say again what 
they have said before— 
Let us compete for 
higher and higher 
quality. 
For more and 
more public 
confidence. 
OST car-owners in¬ 
tend to have a car the 
rest of their lives. 
Economical opera¬ 
tion is getting more and more 
fashionable . 
How many men do you know 
who won’t expect tires to do 
their share of the saving ? 
This is the year for tire mer¬ 
chants to study their customers 
closely . 
* * * 
The makers of U. S. Royal 
Cords have recently stated what 
is the biggest opportunity to 
serve in the tire business. 
U. S. Royal Cords cannot take 
care of all the people who want the 
upward quality in tires. 
Nor do they claim a monopoly of 
all good tire making methods. 
T he makers of United States Tires urge upon 
everybody —manufacturer and dealer alike—a 
new kind of competition. 
Let us compete for more and more public 
confidence . 
Let us compete for higher and higher 
quality. 
Let us compete for still more de¬ 
pendable public service. 
United States Tires 
are Good Tires 
Copyright 
1922 
U. S. Tire Co. 
sj||p 
$hisi 
p-jgjtf 
— 
fess.-"" 
EM 
m 
