August, 1922 
77 
ADI L L A 
There is no subtle nor secret explanation 
for women’s preference for the Cadillac. 
Delving straight to the heart of good 
motoring, women demand the rarest, the 
most unusual trait in an automobile— 
utter dependability. 
They require that the motor car of their 
choice shall be so sound mechanically 
that they need never give it a moment’s 
thought, save of admiration for its consist 
tent, flawless performance. 
In addition, they require that it be safe, 
simple, and easy to drive. Exquisite 
beauty, elegance of appointment and em- 
bellishment, restful travel, they expect as 
a matter of course. 
But first, foremost, and fundamentally 
their demand is for complete trustworthi¬ 
ness; for the sureness that alone spells 
satisfaction, the constancy of performance 
that promotes peace of mind. 
Granted that this is what women de¬ 
mand in an automobile, isn’t it perfectly 
logical and natural that they should show 
unmistakable favor for the Cadillac? 
CADILLAC 
MOTOR CAR 
Division of 
COMPANY, DETROIT, MICHIGAN 
General Motors Corporation 
