16b 
House & Garden 
Hie Makers of U. S. Royal Cords 
Beg to State — 
N 
OT quite seven years ago the 
U. S. Royal Cord Tire was 
announced to the public. 
People who saw it remarked on 
the beauty of the tread design, 
which is protected by U. S. Letters 
Patent. 
The same design that since then 
has proved itself the most scien¬ 
tific tread pattern ever put on a 
pneumatic tire. 
To identify this superlative tire 
under all conditions — whether 
running or stationary—Royal Cord 
makers adopted as a trade mark a 
circumferential white stripe placed 
on each sidewall. 
Today, Royal Cord beauty and 
identity is so known and distin¬ 
guished that even a newsboy can 
spot one whisking around the 
corner. 
And car-owners everywhere look 
upon a Royal Cord as the measure of 
all automobile tire values. 
Current prices on United States 
Passenger Car Tires and Tubes 
are not subject to Federal Excise 
Tax, the tax having been 
included. 
According to some tire dealers and 
manufacturers the public has been 
having one of its “price spells” and 
demands cheap tires. 
This is contrary to the facts. 
Otherwise Royal Cords wouldn’t keep 
gaining and gaining and gaining in 
sales to quality people. 
And—you wouldn’t see Royal 
Cords on so many cars of every 
make in the country. 
Nor—if Americans were 
on record for cheaply 
made and cheaply 
priced tires—would 
they award the lead¬ 
ership of the tire 
business to the 
Royal Cord 
Tire. 
United States Tires 
are Good Tires 
,, „ 
a 
■n^mL r V 
Copyright 
1922 
U. S.TireCo. 
U. S. Royal Cord Tires 
United States HI Rubber Company 
Fifty-three 
Factories 
The Oldest and Largest 
Rubber Organization in the World 
Two hundred and 
thirty-five Branches 
