September, 19 2 2 
81 
The owner of a Cadillac is impressed almost 
immediately by its day-by-day dependability. 
But what cements and seals his allegiance to the 
Cadillac is the continuity of this fine performance 
over a period of years. 
He gradually realises that this dependability which 
he prises is not a mere passing quality to be enjoyed 
while the car is new, but that it is to endure 
in all its fullness throughout his entire term of 
ownership. 
From the time of that realisation forward, and the 
realisation comes certainly and clearly to every 
owner of a Cadillac, his whole conception of 
motoring possibilities changes and becomes in- 
finitely broader and finer. 
Every far-off state and city of fancy becomes 
instantly a place to be visited, and easily and 
safely visited, in his Cadillac. 
Every trip, whether of one mile or one thousand, 
he undertakes with the serene surety that not only 
will he travel in complete comfort, but that arrival 
and departure at a particular time in his Cadillac 
is almost exclusively a matter of his own decision. 
This is what the veteran owner of a Cadillac has 
in mind when he becomes extravagantly enthu¬ 
siastic over his car s indomitable dependability. 
It is a dependability that the Cadillac owner sin¬ 
cerely believes is unequalled; that he knows will 
endure not simply for a month or a year but 
throughout the entire term of service; not merely 
for one thousand but for many thousands of miles; 
and that is the deep, determining reason for his 
preference for the Cadillac. 
CADILLAC 
MOTOR CAR COMPANY, DETROIT, 
Division of General Motor Corporation 
MICHIGAN 
C A 
I L 
LAC 
