40 
House & Garden 
the lumber 
you buy 
F ew persons take time to give personal attention to 
selecting the lumber to be used in their homes. Yet 
they insist on their favorite brand of shirts or shoes 
because they know that brand means dependability and 
maximum quality for the amount spent. 
You buy shirts and shoes many times in a lifetime, but 
a home only once. It is your most valued possession. How 
important, then, to be sure the lumber is right, because you 
will live with it always and upon its quality may depend the 
permanence and beauty of the house. 
By identifying all its lumber and lumber products with a 
trade-marked brand, The Long-Bell Lumber Company 
believes it has helped immeasurably to make lumber buying 
easier, more convenient and safer for the home builder-—- 
to assure him that he is getting full value for the money 
he pays. 
To those who say “all lumber looks alike to me,” we 
point to these facts: 
Long-Bell Lumber has back of it 47 years of honorable 
enterprise. 
Long-Bell Lumber comes from exceptional stands of 
virgin timber; manufactured in modern mills. 
Long-Bell Lumber is made by skilled workmen—men 
who take a personal pride in a product bearing their com¬ 
pany’s name. 
Each process of manufacture and each step in the grading 
is under the supervision of experts who work to a standard. 
Each log is cut for purposes for which it is best adapted. 
Long-Bell Lumber is of uniform quality. 
Long-Bell lumber is trade-marked. 'This means unmis¬ 
takable identification — the same kind of a buying guide you 
demand on other merchandise. 
Ask Your Lumberman 
The T pnG-ReLL T umber r. ompanu 
n.A.LONG BUILDING Lumbermen since 1875 KANSAS CITY, MO. 
Southern Pine Lumber and Timbers; Creosoted Lumber, Timbers, Posts, Poles, Ties, 
Piling and Wood Blocks; California White Pine Lumber, Sash and Doors, Standard¬ 
ized Woodwork; Southern Hardwoods, Oak Flooring. 
ftra d e ^ 
C Atarhed, 
