18 
House & Garden 
ftlraci e ^ 
Qjrtarhe 
homes! 
—but better built homes. 
That’s the important thing. 
This is the age of quality. “Not how cheaply 
can I build, but how well,” should be your 
thought when you pore over home plans, when 
you consult architects, contractors and lumber¬ 
men. 
Inferior materials are an extravagance none 
can afford. For a home, to be a real invest¬ 
ment both in money and satisfaction , must last 
as long as you care to live in it. 
*8? <8? *8? 
Almost everything that can go into the 
building of a home bears the trade-mark of 
some manufacturer who has said to himself: 
“If I am to realize my ambitions in building 
a permanent business, I must put into what I 
make the best of my skill and knowledge, 
must label it with my trade-marked name, 
must win for that name an honorable place 
and must keep it so.” 
*8? *8? 
Trade-marks are guides to good merchan¬ 
dise. You have proved it foryourself in buying 
the food you eat and the clothing you wear. 
The most widely used building material that 
goes into homes is lumber. You should know 
the lumber you buy—and you can. 
For it, too, is trade-marked. You can buy it 
by brand with the same assurance you buy 
other trade-marked goods. 
The name Long-Bell on lumber is your 
guide-mark to lumber and lumber products 
of uniform quality. 
Long-Bell Lumber has back of it 47 years 
of honorable enterprise. 
Long-Bell Lumber comes from exceptional 
stands of virgin timber; manufactured in mod¬ 
ern mills. 
Long-Bell Lumber is made by skilled work¬ 
men—men who take a personal pride in a 
product bearing their company’s name. 
Long-Bell Lumber is manufactured and 
graded under the supervision of experts who 
work to a standard. Each log is cut for pur¬ 
poses for which it is best adapted. 
* 8 ? * 8 ? 
Long-Bell Lumber is trade-marked. This means 
unmistakable identification—the same kind of a 
buying guide you demand on other merchandise. 
Ask Your Lumberman 
Tine T pne-Reuu T umber f. ompami 
R.A.LONG BUILDING Lumbermen since 1875 KANSAS CITY, TYIO. 
Southern Pine Lumber and Timbers; Creosoted Lumber, Timbers, Posts, 
Poles, Ties, Piling and Wood Blocks; California White Pine 
Lumber, Sash and Doors, Standardized Woodwork; 
Southern Hardwoods, Oak Flooring. 
