HOUSE AND GARDEN 
48 
January, 1914 
The Substantial Beauty 
of Concrete Improvements 
appeals to the home builder. A concrete porch, walk and steps 
give life-long satisfaction. The durability of concrete is for all 
time. It is clean, pleasing in appearance and free from the 
necessity of painting and repairing. 
UNIVERSAL 
PORTLAND 
CEMENT 
is the standard, high-grade portland cement fcr universal use. It is suit¬ 
able for all concrete work; is fine and uniform in quality and high in 
strength. Build your improvements, large and small, of concrete and 
use UNIVERSAL. We have two booklets of great value to persons 
contemplating concrete work. 
Small Farm Buildings of Concrete Price 50 cents 
The Concrete House and Its Construction, Price $1.00 
UNIVEKSAL POKTLAND CEMENT CO. 
CHICAGO PITTSBUKGH MINNEAPOLIS 
Annual Output 12,000,000 Barrels Plants at Chicago and Pittsburgh 
Residence of Joseph M. Dale, 
Asbury Park, N. J. 
W. C. &■ A. F, Cottrell, Architects. 
HIGHEST STANDARD OF EXCELLENCE 
PARK I R co p f| ESTON Art in Shingle Stains 
WATERPROOF AND ODORLESS 
Beautify the Home, produce artistic high tone color effect by their 
rich and beautiful colors. Full of the manufacturers’ pride, con¬ 
science and science. Everything entering into their make is the best 
that man can make or produce, and are Stains of the highest character 
and quality possible, because the makers intend them to be. Made 
frorr pure Linseed Oil and our own Waterproof Protective Liquid Com¬ 
bination that creates an impervious waterproof coating to shingles, 
preventing rotting and decay of shingles. Cost no more than other 
Stains to use. Write for Cabinet "H” of Artistic Colors, Free. 
Parker’s Floor Coating prevents Dust Evil. A color treatment on 
Cement, Concrete and all Interior and Exterior floors. Asbestos 
Shingle Coating, Adamant Cement, Brick and Plaster Coating, Weather¬ 
proof Coating, Waterproof Flat Brick Stains. 
Parker, Preston & Co., Inc. ^Rwic U H rerso - Pai -' Sp conn! 
BRANCH, 501 FIFTH AVENUE, NEW YORK 
The Whole Process of the Building 
Game 
(Continued from page 30) 
the siding requiring paint renewal approxi¬ 
mately every two or three years, while 
the shingles — particularly if of cypress or 
red wood — are kept in the best of condi¬ 
tion by a dressing of oil at five-year- 
intervals. 
Other questions of comparative cost are 
fully discussed elsewhere in this issue. 
The design of your proposed home 
should be considered at the same time as 
the probable material, as the two must be 
closely related to produce harmony. Many 
home builders secure their ideas from 
the periodicals of general circulation or 
from those designed especially for the ar¬ 
chitect and builder; hut it is rare indeed 
that a ready-made plan embodies your 
own idea in every particular, and in that 
case it is customary to allow the builder to 
make the proposed changes as the work 
progresses. There is no question but that 
many exquisite or sensible designs are 
published, and that practically every idea 
of the kind which finds its way into print 
has some merit; the study of such articles 
and descriptions cannot fail to give you a 
clearer idea of your own particular needs. 
The most satisfactory of all methods is 
to employ a competent architect to embody 
your ideas in technical form ; he will not 
only draw your plans and, what is more 
important still, provide proper specifica¬ 
tions, but he will act in your interest 
throughout the work and not only see that 
the builder works according to these plans 
and specifications, but will force him to 
discard any defective material. The archi¬ 
tects’ charges, in the neighborhood of 
large cities for moderate-sized residence 
work, generally are about seven and a half 
per cent of the total cost of the work. 
This includes complete studies, specifica¬ 
tions and supervision. As with all other 
professions, the specialist of prominence 
can demand more for his services than his 
other co-workers, and ten per cent is not 
uncommon. Some architects in rural 
districts do work for less than this amount, 
but they have not educated their clients 
to the recognition that most careful work 
and detailed drawings merit at least the 
return quoted above. The American In¬ 
stitute of Architects recommends a mini¬ 
mum charge of six per cent for complete 
work of general character; and as the re¬ 
turn on small house designs is less 
in proportion to the labor than on a 
large building construction, the mini¬ 
mum would be expected to be greater. 
When you consider that plans alone, 
if brought ready made—perhaps not 
embodying vour exact idea and with spec¬ 
ifications loosely drawn and possibly call¬ 
ing for materials unduly expensive in your 
particular locality — will cost not less than 
one per cent of the estimated cost of 
the house, the architect’s fee is a very 
modest one. 
In writing to advertisers please mention House & Garden. 
