87 
TO MAINTAIN 
LINCOLN REPUTE 
More generous commendation has seldom been 
extended to a motor car than that evidenced in the 
readiness with which the Lincoln was accorded its 
place among the aristocracy of the automotive world. 
Although one of the youngest of fine cars, it already 
has its traditions. The sound engineering embodied 
in its design—the faithful accuracy of its manufac' 
ture—the resultant faultless performance through 
many years of life—these have, from the very first, 
been unanimously granted it. 
It is the fixed determination of the vast organization 
now sponsoring the Lincoln that nothing in manu' 
facturing practice or in sales and service policy shall 
be permitted to detract for one moment from this 
high standing in public esteem. 
LINCOLN MOTOR COMPANY 
DIVISION OF FORD MOTOR C O M P A N Y. D E T R O IT . M I C H IG AM 
The Four Passenger Phaeton 
