August, 19 2 3 
House & Garden 
33 
Among the many interiors in 
the September issue is this 
example for a small house 
T he other day a reader— 
not too gentle a reader— 
complained that he didn’t like 
the way we mixed advertising 
and editorial matter in the back 
of the magazine. As he had his 
side of the argument and we 
had ours, it was only fair that 
ours should be explained. So 
we set about to show why this 
was done. 
(1) It is a more expensive 
arrangement, but we want the 
readers to get their money’s 
worth. 
If there were no “run-over” 
in the “back of the book”, if 
articles were written and cut to 
stop exactly at the bottom of a 
prescribed editorial page, we 
could group all the advertising 
together and save an immense 
sum of money on our paper 
bills. But the articles would 
be shorter, contain less infor¬ 
mation and afford the reader 
less service. 
(2) It is a much more diffi¬ 
cult arrangement, but we want 
to help the reader. A magazine 
of House & Garden’s type is 
essentially a publication render¬ 
ing service to its readers. The 
people who subscribe to it are, 
in the main, those who are plan¬ 
ning to build or are building, 
who are planning to furnish or 
are furnishing and those who 
are gardening. This is a con¬ 
tinual process. One doesn’t sim- 
Contents for August, 
1923. 
Cover Design by Joseph B. Platt 
The House & Garden Bulletin Board . 
. 35 
France in California . 
. 36 
Soule, Murphy & Hastings, Architects 
Building Ingenuity into the House. 
. 37 
Estelle H. Reis 
The House of Frederick L. Baxter, Montecito, Cal 
. 40 
Soule, Murphy & Hastings, Architects 
John Ryder, Fecit . 
. 42 
Related Roof Lines . 
. 43 
Mott B. Schmitt, Architect 
A Cabinet-Maker of Coloni.al America . 
. 44 
Gardner Teall 
How TO Know the Colors. 
. 46 
Rooms for Ciin.DREN . 
. 47 
Decorating the Radio Room . 
. SO 
Alwyn T. Coveil 
Harsh Treatment for Tree Pests . 
. 52 
E. P. Felt 
A little Portfolio of Good Interiors . 
. 53 
Elsie Cobb Wilson 
Pl.anning the Modern Kitchen . 
. 56 
Howell Taylor 
The Texture of P.ainted Walls. 
. 58 
Norman Collart & Burton Elliott 
New Houses for Old . 
. 59 
Matlack Price 
How to Make a Pool. 
. 62 
Richard H. Pratt 
A Group of Two Houses. 
. 63 
The Delight of Daffodils . 
. 65 
H. Stuart Ortloff 
Some Recent Garden Pieces . 
. 67 
The Family of Pinks. 
. 68 
Richardson Wright 
Back to Log Cabins . 
. 69 
Darragh Aldrich 
A Change of Air at Home . 
. 72 
Ethel R. Peyser 
Windows from Inside and Out . 
. 73 
Mellor, Meigs & Howe, Architects 
Colored Prints . 
Equipping the Bathroom . 
. 75 
The Gardener’s Calendar. 
. 76 
The Furniture of the Brothers Adam . 
. 78 
Mr. & Mrs. G. Glen Goidd 
])ly I)uild a home and then lose 
interest in House & Garden; 
the furnishing and the making 
and maintenance of the garden 
are eternally live topics. That 
is why readers resubscribe year 
after year to this magazine. 
Now people in this state of 
mind, people who are building 
and furnishing and gardening 
want to know three general 
things; they see a page of the 
magazine or read an article and 
they expect that page or that 
article to answer the first cjues- 
tion—“How do I do it?” The 
next two questions are just as 
pertinent—‘A\'here can I get 
it?” and “How much does it 
cost?” for which they turn to 
the advertisements. In short, 
the readers of House & Garden 
are people who want to spend 
money and spend it wisely. The 
editorial pages awaken in them 
a natural and laudable desire 
for ownership; the advertising 
years ago on certain advertising 
pages assisted in the accomplish¬ 
ment of that desire. 
In a jocular moment many 
years ago a certain advertising 
man called the editorial run- 
over in a magazine “contaminat¬ 
ing matter”, as it seemed to him 
to contaminate the advertise¬ 
ments. In this more enlightened 
age, neither editorial nor ad¬ 
vertisements are contaminated, 
but are mutually helpful. 
Volume XLIV, No. Two 
Subscribers are notified that no change of address 
can be ejected in less thati one month 
Copyright, 1923, by The Conde Nast Publications, Inc. 
Title House & Garden registered in U. S. Patent Office 
PUBLISHED MONTHLY BY THE CONDE NAST PUBLICATIONS. INC.. 19 WEST P'ORTY-FOUKTH STREET, NEW YORK, CONDE NAST, PRESIDENT; 
FRANCIS L WURZBURG, VICE-PRESIDENT; W. E. BECKERLE. TREASURER: M. E. MOORE, SECRETARY; RICHARDSON WRIGHT. EDITOR; HEY- 
WORTII CAMPBELL, ART DIRECTOR. EUROPEAN OFFICES: ROLLS HOUSE, BREA.MS BUnjOlNG, LONDON, E. C. PHILIPPE ORTIZ, 2 RUE 
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OP MARCH 3, 1879. ALSO ENTERED AT THE POST OFFICE AT BETHI.EaEM, PA. PRINTED IN THE U. S. A. 
