August, 1923 
SI 
I 
must possess that readiness to serve, 
so essential in important affairs. 
Finally, she desires it to be qualified, 
by reputation and performance, to 
reflect her family’s social position 
and prestige. • 
These are the attributes which 
women require and seek in a fine 
car, and which lead them, in the ma^ 
jority of instances, to Cadillac. 
For women know, both by their 
own observation and by reports 
of friends, that Cadillac not only 
answers these requirements but that 
it fulfills them in a superlative degree. 
A woman’s regard and affection for a 
motor car are in direct proportion to 
its ability to promote the happiness 
of her family. 
To meet with her approval, it must 
be first of all a safe car to drive— 
combining ease of operation with 
prompt obedience to throttle, brakes 
and wheel. 
She demands, too, that it be liberally 
endowed with the finer qualities— 
with that beauty and artistry which 
immediately suggest exceptional 
worth. 
Moreover, it must be dependable; it 
CADILLAC MOTOR CAR COMPANY, DETROIT, MICHIGAN 
Division of General Motors Corporation 
C; 
LAC 
Standchid of th/i World 
