August, 1923 
109 
CRAFTEX 
Decorative Wall Textures 
For New Walls or Old 
Today, the pendulum of home decoration has swung 
back to the periods of simplicity and genuineness. 
Why decorate your walls, which form the background 
of your home, with something which must be changed 
or “done over” in one or two years? 
What could be more beautiful than the charm of a 
textured pattern which never repeats itself; the restful¬ 
ness of gazing at a permanent wall finish which becomes 
more attractive as it is mellowed with age and which can 
be washed without injury to its surface? 
Recommended by United States Gypsum Co. 
With ten years of successful installations back of it 
and recommended as a permanent decoration for SHEET- 
ROCK wall board, Craftex has proved to be a simple 
and artistic form of wall decoration covering old paint 
successfully or concealing the joints of wall board and 
expressing always the individual’s desire. 
Our booklets “Individualism in Wall Decoration and How 
to Obtain it” and “One Coat Craftex Wall Finishes” will be 
mailed you upon request. Address Dept. “B.” 
SIMMONS GARDNER'CO. 
146 Summer St., Boston, Mass. 
101 Park Ave., New York 
One of the iiczv Craftex zmll 
finishes zdiich combine texture 
and color to any degree de¬ 
manded- by arehitccture or dec¬ 
oration. 
Where less pronounced tex¬ 
tures are desired, this finish 
carries a note of genuineness 
and simplicity. It is a close 
reproduction of early colonial 
plaster ivork. 
The open grained texture of 
Roman travertine and the fa¬ 
mous Caen Stone of Normandy 
can be reproduced to perfec¬ 
tion by the use of Craftex 
The antique effects of Spanish 
and Italian plaster zvorb can 
be readily modeled zvith Craf¬ 
tex on nezo or old zoalls—or on 
zvall hoards. 
Every Home Lover Should 
Read This New Booklet 
You will enjoy reading “The Over¬ 
looked Beauty Spots in Your Home”— 
a profusely illustrated booklet which 
we are sending to all who request it. 
How oak flooring became the ideal 
wood floor, why it has always been 
considered a luxury, though now a 
demonstrated economy, why it en¬ 
hances even the most modesdy fur¬ 
nished room, and how to judge its 
real value—these are but a few of 
interesting touches you will find be¬ 
tween its covers. The edition is lim¬ 
ited. Write today for your free copy. 
Whether you are planning to build 
or want the touch of refinement oak 
floors will give to your present home, 
specify “Perfection” Brand Oak Floor¬ 
ing for happiest results. Writes us 
for full information if you do 
not find it on sale where you live. 
ARKANSAS OAK 
FLOORING COMPANY 
Pine Bluff, Arkfinsas 
Brand Oak Flooring 
. 
RADIATOR SH1IIDS- 
filing of beaulif 
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that paqs poritselj' 
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ShApco Shields 
uiili save ^our 
uialls.draperies etc. 
r i ShApco Shields 
MADE IN MANY STYLES 
GLASS,MARBLE orMETALTOPS 
' SodemannHeAtS6PowerCo. 
2304 Morgan St. ST. Louis.Mo. 
BOOK ON REQUEST 
. Stale. 
