What die three U.S.Rubber discoveries 
bring to Royal Cord Leadership 
A GREATER confidence than 
any tire has shared since the 
beginning of the automobile. 
An increasing money’s worth as 
promised by the Royal Cord policy 
of doing business. 
A more definite way of comparing tire 
values than the public has ever had before. 
The three new TJ. S. Rubber discoveries 
as fully described in recent newspaper and 
magazine announcements are: 
Flat Sand Process —ensuring the positive 
length, angle and strength of each cord. 
Cord —the first successful method of im¬ 
pregnating cords with pure rubber by direct 
soaking in the latex itself. 
Sprayed Rubber— t\\e first absolutely pure 
rubber. 
United States Tires 
are Good Tires 
U. S. Royal Cord Tires 
United States ^ Rubber Company 
© 1923 U. S. Rubber Co. 
