i 
I 
I 
I 
RICHARDSON 
Oj~oduct 
From the makers of Flex- 
a-tile Housetops, Viskalt 
Membrane Roofs, Via- 
kote, Wall Board, and 
similar products 
Rare beauty of color 
in this shingle 
—blended from tiny gems of slat& 
Did you ever stand close to a fine 
oil painting and see nothing but 
confused spots of pure color? Yet 
when you looked at it from across 
the room, these spots blended into 
the beautiful shades of a picture. 
On this same principle, nature 
has created a hitherto unknown 
roofing color in slate, and an en¬ 
tirely new slate-surfaced shingle is 
the result. 
If you closely examine this new 
weathered brown shingle you will 
see thousands of tiny flakes, each 
one overlaying the other to form 
an almost enameled surface. Stand 
across the room and you will see 
one rich tone, as beautiful as russet 
meadows in November. 
Weathered brown, architects say, 
brings to the modern home a beauty 
of rare distinction. Especially ef¬ 
fective is this new color when 
blended with other Richardson 
shingles of jade green, tile red, or 
black pearl. 
A super-shingle 
The new weathered brown is used 
only on the Richardson Super- 
Giant Shingle —a product which 
offers a new degree of serviceabil¬ 
ity in a roof, just as the weathered 
brown offers new beautv. 
First, because it is 37% larger 
than the ordinary shingle, it saves 
you 35% in cost of laying. 
Second, its 50% greater thick¬ 
ness makes it last much longer, and 
casts a deeper shadow line that 
gives life, and interest to the roof. 
Third, its 100% greater stiffness 
keeps it rigid under all kinds of 
weather and makes the whole roof 
twice as firm. 
Its inner secrets 
But of course the true measure of 
roofing service goes beyond the 
color or size of the shingle to the 
materials in it—felt, asphalt and 
slate surfacing. And of these, the 
life of your roof depends most 
upon its foundation—felt. 
Note in the Richardson Super- 
Giant, the exceptional quality of 
these three materials. Richardson 
felt, so architects or roofing dealers 
will tell you, has for fifty years 
been recognized as the best. The 
asphalt is refined exclusively by the 
Richardson process from the highest 
grade raw materials. And the flakes 
of slate surfacing found only in the 
Richardson quarries seal the shin¬ 
gle permanently against weather 
and fire hazards. 
Prove the facts yourself 
Go to your nearest dealer in lum¬ 
ber, hardware or building material, 
or to your contractor, and ask to 
see the Richardson Super-Giant 
Shingle in weathered brown. Feel 
it, weigh it, measure it, note the 
rare color. Then compare it with 
ordinary shingles—the difference 
will convince you. 
Meanwhile, send for our beauti¬ 
ful new booklet. Roofs of Distinc¬ 
tion, showing the exclusive color 
combinations of Richardson slate 
surfacing, and containing valuable 
roofing facts. Or, ask for our book¬ 
let, Roofing on the Farm. Just use 
the coupon below. 
»f; :f; 9 {< 
For every roofing need there is a Richardson Product — 
from Flex-a-iile Asphalt Shingles to Rubbertex Roll 
Roofing with Pyramid Kaps. Consult your dealer» If 
he cannot supply you, write us direct. 
^RICHARDSON COMPANY 
Lockland (Cincinnati) Chio 
Melrose Park (Chicago) Ill. New Orleans, La. 
Richardson 
ROOFING 
Clip and moil this cnupon 
THE RICHARDSON COMPANY 
Dept. 38C, Lockland, Ohio 
Gentlemen: I am considering roofing for. 
(Types of Buildings) 
Please send me □ Roofs of Distinction 
□ Roofing on the Farm 
(Check booklet wanted) 
Name ... 
Address, 
© 1923. The Richardson Company 
