109 
O M FO RT has been raised to a fine art by 
intensive study in certain great hotels and 
exclusive clubs. Where guests are exacting 
and luxurious beds are demanded, you will 
find many Purple Label mattresses in use. 
In every case, too, itssuper-comfort is coupled 
with actual economy. P\\&Purple Labels in 
the Chicago Athletic Club and the Congress 
Hotel, Chicago, for instance, have been in 
constant service now for seventeeji years. 
Meeting such difficult requirements trium¬ 
phantly, The Purple Label will demonstrate 
its economy and cradling luxury even more 
easily and decisively for you in your home. 
Until you have slept on The Pwple Labels 
you cannot appreciate how deep, unbroken 
rest adds to your energy, your personal force, 
your zest in living. See it at your dealer’s or 
write for “Restful Bedrooms” to Simmons 
Company, i 347S. Michigan Ave., Chicago. 
({Mattresses ■ Springs ■ ^eds 
BUILT FOR SLEEP 
