3 
October, ig 2 j 
I F a smaller manufacturer or assem¬ 
bler were to build the Studebaker 
Big-Six—and put into it the same high 
quality of materials and workmanship 
that Studebaker does—his price would 
certainly be $3500—perhaps more. 
You cant judge Big-Six value by 
the price tag. Mark this— 
Prices of motor cars are based upon 
what it costs each manufacturer to build 
and market his particular cars and con¬ 
sequently prices vary according to the 
respective abihties and facilities of each 
maker. 
The devouring monster in produc¬ 
tion and selling costs is overhead ex¬ 
pense, which must be absorbed by the 
number of cars produced. Unduly high 
overhead expenses result in abnormally 
high selling prices for which no com¬ 
pensating value exists. 
Studebaker overhead is low because 
it is distributed over six times as many 
units as are built by any manufacturer 
who competes with the Big-Six. 
There, in a nutshell, is the reason 
for the greater dollar-for-dollar value 
of the Big-Six. 
Big-Six performance on hills or open 
roads or in the thick of traffic is unex¬ 
celled. Big-Six reliability and freedom 
from repairs are common knowledge. 
Big-Six appearance is impressive, sug¬ 
gesting power and stamina. Big-Six 
comfort is unsurpassed in any car, at 
any price. 
Big-Six closed cars are completely 
equipped, including such unusual items 
as an extra disc wheel with tire, tube 
and tire cover (two on Sedan); hand¬ 
some nickel-plated bumpers, front and 
rear; large, enameled steel trunk; gas¬ 
oline signal mounted on instrument 
board, and many others. 
Big-Six popularity is a result of Big- 
Six superiority. 
After 71 years, the name Studebaker 
enjoys confidence and respect more 
than ever. Big-Six means big value — 
more than ever. 
1924 MODELS AND PRICES-/. 0 . b. U. S. factories 
LIGHT-SIX 
S'Pass., iix' W.B., 40 H. P. 
SPECIAL-SIX 
5 -Pass., ng'W.B., 50 H. P. 
BIG-SIX 
y-Pass., 127 ' W.J3., 6 o H. P. 
Roadster (3-Pass.). 975 
Coupe-Roadster (2-Pass.) - 1225 
Roadster (2-Pass.). 1325 
Coupe {5-Pass.). 1975 
Speedster (5-Pass.)-.... 1835 
Coupe (5-Pass.). 2550 
J Prices Subject to Change Without Notice 
STtJDEBAKER 
Detroit, Michigan South Bend, Indiana Walkerville, Canada 
Address all Correspondence to South Bend 
THIS 
I S 
A 
STUDEBAKER 
YEAR 
