October, 1923 
11 
The best of all floors for a Long Island country seat-—looks like Marble, feels like Velvet, tvears like Iron. 
y4s used by 
Miss Helen Speer 
Interior 
Decorator 
A Flooring that Never Gets Old 
TYPICAL STEDMAN 
FLOOR INSTALLATIONS 
BANKS 
Bankers Trust Co., New York City 
First National Bank. Detroit, Mioh. 
Merchant’s National Bank. Boston, Mass. 
North River Savings Bank, New York City 
BUSINESS OFFICES 
Crane Co., Chicago, III. 
McKim, Mead & White, New York City 
Stetson Shoe Co., South Weymouth, Mass. 
CHURCHES 
Central Presbyterian Church. New York City 
St. Gregory’s Church, Philadelphia, Pa. 
St. Paul's Church, Cambridge, Mass. 
W HEN the best brains of the country turned some twenty years ago to pioneer 
in the rubber industry, all but one went to making rubber tires. 
J. H. Stedman, alone of them all,had the greater vision of an even more splendid 
field. He alone foresaw the perfect floor covering of the future—and wall covering 
—made of rubber. 
Go today into one of the great clubs, banks, offices, hotels, hospitals, and see 
Stedman’s dream realized. Recognized todav as unique in its field, his Naturized 
Flooring is the complete and practical realization of all Stedman’s ideals. Its peculiar 
combination of qualities makes a flooring that costs nothmg but washing for yearly upkeep. 
Impressive as marble itself, Naturized Flooring yields to your foot softly and 
pleasantly as a carpet of pine needles. 
CLUBS 
Knollwood Country Club, Elmsford, N. Y. 
Union League Club. New York City 
Chicago Athletic Club, Chicago, III. 
Grosse Point Country Club, Detroit, Mich. 
In marble, granite and tapestry effects—in tiles, square and rectangular, in long 
runners—browns, reds, grays, black—in a classic floor, or in cozy warm mixtures in 
Nature’s own colorings. 
HOSPITALS 
Baylor Hospital, Dallas, Texas 
Boston Lying-In Hospital, Boston. Mass. 
Fifth Avenue Hospital, New York City 
Mount Sinai. Cleveland. Ohio 
Royal Victoria Hospital, Montreal. Can. 
HOTELS 
.Astor Hotel, New York City 
Biltmore Hotel, Providence. R. 1. 
Jefferson Hotel, St. Louis, Mo. 
Sinton Hotel, Cincinnati, Ohio 
OFFICE BUILDINGS 
Amer. Tel. & Tel. Bldg., New York City 
Fuller Brush Co., Hartford. Conn. 
General Motors Building, Detroit, Mich. 
Metropolitan Life Building, New York City 
RESIDENCES 
Many of the most exclusive in the country 
SCHOOLS AND COLLEGES 
Bristol High School, Bristol, Conn. 
Boston Latin School, Boston, Mass. 
STORES 
B. Altman & Co., New York City 
La Salle & Koch Co.. Toledo. Ohio 
R. H. White Co., Boston, Mass. 
f 1 
Stedman Naturized Flooring is real rubber, reinforced with millions of minute 
web-like cotton fibres and integral permanent colorings, vulcanized in great heat 
under terrific hydraulic pressure. 
Noiseless, resilient—it will not dent, crack or wear out. Soft and firm to the 
foot it prevents slipping. Sanitary, with an impervious surface. Won’t stain, easily 
cleaned—it requires no care. Simple to install. And the first cost—from 75c to $2.00 
a square foot—is your only cost ! 
Write to us for samples and detailed information 
STEDMAN PRODUCTS COMPANY 
Manufacturers of Reinforced Rubber Flooring, Sanitary Base, Wainscoting, Walls, 
Rugs, Table Tops, Shower Bath Mats, and other reinforced rubber surfacings 
SOUTH BRAINTREE, MASSACHUSETTS 
Agencies in all principal cities 
DIRECT BRANCHES 
101 Park Avenue 4488 Cass Avenue 15 E. Van Buren Street 462 Hippodrome Anne* 
NEW YORK DETROIT CHICAGO CLEVELAND 
