10 
House Garden 
53 inches of Turkish cigarette satisfaction 
nioe new size Pall Malls — 20 for^o<^ 
them tonight 
foryvurLuxui^Hour 
-that easy chair hour 
when every man feels 
entitled to lifels beil 
Pall Mall Specials 
^Hezv size-plain ends only 
20 for^O<^ 
change in size or price 
of Pall Mall Regulars 
[corktip J 
It is rare indeed that the best 
things in life can be pur¬ 
chased on a purely bulk value 
basis. Genuine quality is sel¬ 
dom to be gauged by the inch, 
the ounce, or by a strict price 
measure. Superiority usually 
comes in small packages. 
Yet here is the world’s fin¬ 
est cigarette, a blend of the 
rarest and richestTurkish 
tobaccos, now oftered to you 
at a price that makes it a 
great quantity value as well 
as a quality delight. 
The new size PaWNlaW/in the 
special new package, twenty 
2 ^-inch cigarettes at 30 c. 
If you have been denying 
yourself the treat ofrealTurk- 
ish tobacco because of the 
high cost, forget the old 
price barriers. They exist no 
longer! The new Pall Malls 
are economical I 
Try these new size Pall Malls 
tonight, after your evening 
coffee, and revel in a Luxury 
Hour. From that time on, 
Pall Mall will be your regular 
cigarette. For Pall Malls— 
in the special new size—are 
now as easy to buy as they are 
to smoke. The new ^'•Specials” 
come in plain ends only. Try 
them tonight for your luxury 
hour; soon you will smoke 
them exclusively. 
20 /or 30 C 
WEST OF THE ROCKIES TOjory^i 
