r 
When the village grocer recommended 
the first of the 57 Varieties to the house¬ 
wives of your grandmother’s day, he said, 
“It is as good as it can be made.” 
The new ideal of purity, wholesome¬ 
ness and goodness that made that first 
Heinz food so welcome, has never once 
been sacrificed. Every one of the 57 
Varieties is made zsgood as it can be made. 
To miaintain this ideal unchanged 
throughout fifty and more years of con¬ 
tinuing business growth and expansion 
has required changes so vast that the 
housewife of your grandmother’s time 
would stand open-mouthed in amaze¬ 
ment if she could see the perfection of 
the Heinz Kitchens today. The increase 
of knowledge and experience, the prog¬ 
ress of modern science, invention and 
research have contributed their utmost to 
making the 57 Varieties as good as good 
things to eat can be made. 
HEINZ* COMPANY 
s t a hlishcd70f)g 
H * J 
