20 
House ^ Garden 
entertain- 
be laid and finished in a pattern and tone to har¬ 
monize with it. No matter how pretentious or mod¬ 
est the home, there is a grade to meet the need. 
Not Expensive 
Despite its superior quality, it may surprise you to 
learn that Ritter Flooring is not expensive. Although 
its initial cost is slightly higher than ordinary oak 
flooring, when installed it costs little if any more, 
because of the economy with which it may be laid 
and finished. With quality and serviceability con¬ 
sidered, it is the most economical flooring on the 
market. 
N O matter how genial your personal welcome, 
there is a silent voice in your home that 
plays an equal part in creating a hospitable 
impression upon your guests. It is the character, 
the personality, the atmosphere of the home itself. 
Look to the floors for this tacit expression of your 
personality. And look to Ritter Appalachian Oak 
Floors for an atmosphere of cheer, refinement and 
elegance that cannot be duplicated where ordinary 
oak flooring is used. 
Fashioned from Appalachian Oak 
Living room of a beau' 
tiful suburban home, 
Bexley, Ohio, floored 
Ritter Appalach¬ 
ian Oak Flooring — 
strip pattern. 
This valuable booklet telling how Ritter 
Appalachian Oak Flooring can 'add to 
the comfort, beauty and value of your 
home, will be mailed free to prospective 
home builders. Your name will bring 
your copy by return mail. 
This fine flooring, which age only ripens into greater 
beauty, is fashioned from the famous Appalachian 
Oak noted for its superior qualities—fine grain, mild 
texture and uniform color—all of which are readily 
noticeable in the smooth, perfectly matched floor 
when finished. Furthermore, Ritter Floors are easy 
to keep clean, healthful, serviceable and ready at a 
moment’s notice for the impromptu dancing party. 
Another highly desirable feature of Ritter Oak Floor¬ 
ing is its adaptability. No matter what the style of 
architecture or decorative scheme, this flooring may 
The floors, more than anything else, give the home 
its character. The floors, too, must withstand the 
most severe wear. Do not, then, overlook their im¬ 
portance when you build. No amount of costly 
decoration, after your home is built, can make up 
for the points of beauty which have been slighted 
in its actual construction. 
Be sure that you have the best in floors. Ask your 
builder or architect to specify Ritter Appalachian 
Oak Flooring—the underfoot woodwork of Amer¬ 
ica’s fine homes. 
Architects, builders and dealers will be furnished complete 
information upon request 
W. M. RITTER LUMBER COMPANY 
America’s Largest Producer of Hardwoods 
General Offices—COLUMBUS, OHIO—Rich and Third Streets 
Branch Offices—Pittsburgh, Philadelphia, New York, London, Liverpool 
"D T'T’TP'CT) APPALACHIAN OAR 
JVl 1 1 XjXVFLOORING 
