32 
House 6 ° Garden 
The Chapters in VOGUE’S 
Book of 
Etiquette 
1. Introduction—Origin of Manners 
The Co<ie of Etiouette 
2. Insiders and Outsiders 
Who are the Best-Teople? 
The Vulgarity of Pretence 
3. Genera] Behaviour 
Conduct in the Street 
Good Manners in Shops 
Don’ts for Office Life 
4. General Behaviour 
Restaurant, Theatre, Opera 
At Home as a Host 
Abroad as a Guest 
5. Dress for Various Occasions 
Perfect Dressing 
Clothes for Town and Country 
A Comfortable Wardrobe for a Woman 
The Clothes Men Need 
6. Introductions and Suggestions for Meet* 
ings and Partings 
How Introductions are JIade 
Greetings and Farewells 
The Introduction by Letter 
7. Conversation and Character 
The Object of General Conversation 
"Turning the Conversation” 
The Common Sense Basis of Popularity 
8. Speech and its Vulgar Refinements 
■‘Well-bred English” 
Common Mispronunciations 
Too Ornamental Language 
9. Letter Writing as an Art and a 
Necessity 
The Welcome Letter 
Good Taste in Letter-Paper 
Business Correspondence 
10. Invitations and their Responses 
Formal and Informal Invitations 
Procuring an Invitation for a Friend 
Recalling Invitations 
11. Entertaining 
Breakfasts, Lunches 
Teas, When They Are Necessary 
Dinners, Large, Small, and Various 
Suppers 
12. Table Service and Manners 
Setting the Table 
Serving the Dinner 
The Foundation of Good Table Manners 
Discussed (Questions of Table Etiauette 
13. Dances, Balls, and Parties in General 
Cotillions and Present-Day Dances 
Managing Evening Entertainments 
Subscription Dances 
14. Visiting and Leaving Cards 
Disappearance of Formal Visiting 
Form and Engraving of Visiting-Cards 
How Cards are Used 
15. Town Households and Servants 
Organization of the Household 
Governesses, Social Secretaries, and 
Housekeepers 
Duties and Dress of Servants 
16. Country Life and Visits 
Country Life of To-day 
Week-end Visits 
Luxuries of the Spare Bedroom 
Obligations of Hosts and Visitors 
17. Games and Sports at Home and in Clubs 
History of Games 
Good Sportsmanship 
Town and Country Clubs 
Suggestions for Games and Sports 
18. The Exigencies of Travel 
Need for Adaptability 
Steamer, Train, Motor, and Aeroplane 
Travel 
Standards of Tipping 
19. The Birth in the Family 
Gifts for the Baby and Mother 
The Christening Ceremony 
Notes to Guests and Godparents 
20. First Steps in Good Manners 
Conduct at Table 
Rewards and Punishments 
Nurses and Nursery Routine 
Clothes for Children 
21. The Child Growing Up 
Importance of Reciprocity Between 
Age and Youth 
The Boy in School Years 
Young People’s Parties 
22. Bringing Out the Daughter 
Preparation for Society 
Chaperonage 
The Debutante’s Parties 
23. The Unmarried Man in Society 
Small Politenesses 
Civilities Expected from a l\Tan 
Bachelor's Parties 
The Hall-Marks of a Gentleman 
24. Engagements and Their Consequences 
Parental Interviews 
The Announcement of an Engagement 
Social Amenities 
The Trousseau 
25. Weddings 
Invitations 
The Church Wedding 
The IloUvSe Wedding 
The Wedding Breakfast or Reception 
26. Brides of Different Ages 
The Woman of Thirty 
The Divorced Woman 
Tlie lOlderly Widow’ 
Suitable Costumes for Brides 
27. Family Manners 
Simple Things that Promote Good 
Feeling in Families 
Respect for Privacies and Possessions 
Harmony Between Husband and Wife 
28. Disagreements and Divorce 
Mixed Family Relations at Weddings 
A Divorced Woman's Name and Rings 
Avoiding Criticism in a Divorce 
29. Funerals and Mourning 
Expressions of Condolence and Their 
Acknowledgments 
The Funeral Service 
jvlourning Attiie 
30. Conventions of Official Washington 
Intercourse with White House 
Formal Visiting in Washington 
Otficial Precedence 
Dinner Customs 
31. Etiquette in Other Countries 
Addressing Royalty 
British Peerage, Baronetage and 
Chief Officials 
Presentation at Court 
Principal Orders of Knighthood 
32. The Final Test of Breeding 
VOGUE'S 
Book of Etiquette 
Present-day customs of social 
intercourse, with the rules 
for their correct observance 
$ 4.00 
COME two years ago, Vogue felt that manners had altered so radi- 
^ cally, not merely in form but in spirit, that it was timely to review 
the whole subject, and codify present-day good usage in convenient 
and authoritative form. Vogue’s “essays in etiquette,” published 
serially in Vogue during the past eighteen months, were the begin¬ 
ning of such a codification. “Vogue’s Book of Etiquette,” now being 
published, is the crystallization of it, containing the original essays, 
with much additional material, conveniently classified. 
Vogue’s Book of Etiquette represents the letter and the spirit of 
good manners as approved by people of breeding and tradition. 
To know the letter of good manners is part of Vogue’s daily 
routine. Vogue has always represented the supreme authority in 
America on all approved forms of social usage: changing formali¬ 
ties in correspondence, permissible innovations in weddings, modi¬ 
fied conventions in mourning, altered usage in entertaining, and 
thousands of other nice points. 
The spirit of good manners is part of Vogue’s tradition. Thirty 
years ago, Vogue was founded by ladies and gentlemen for ladies 
and gentlemen, an’d ever since its founding it has been edited by 
members of the inner circle for the group of people whom they 
and their friends know. Vogue’s tradition, therefore, is the tradi¬ 
tion of good breeding; its knowledge is the knowledge of the 
cultivated world; and its pronouncements on where the conven¬ 
tions of society must be maintained and where they may be 
relaxed in the flux of this modern era are the pronouncements 
supported by the best authority. 
In Vogue’s Book of Etiquette, the original essays have been consid¬ 
erably amplified. Additional points have been taken up. More 
specific instances of correct usage have been quoted. Engraved 
illustrations of sociaTforms have been included. The book has been 
beautifully set in type, and enriched with headbands and initials in 
colour. A dignified and handsome volume. Royal octavo, cloth, 
530 pages, $4 postpaid. 
Vogue, 19 West 44th Street, New York City 
Please send me one copy of Vogue’s Book of Etiquette. I enclose $4. 
Mrs. 
Miss.Street . 
Mr. 
City.State. G-12-23 
