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THE MEASURE OF 
LINCOLN WORTH 
That spontaneous enthusiasm with which 
even seasoned motorists tell of their first 
ride in a Lincoln is not the true measure 
of the worth of this splendid car. 
Rather that measure must be read years 
hence. Only as you learn through how 
many seasons and with what tireless 
persistence this car continues to perform 
in the brilliant manner that inspired your 
first delight is its true value revealed. 
It is understood throughout this entire 
organi2;ation that the Lincoln must be built 
not only instantly to prove its worth but 
conclusively to confirm that proof anew 
year after year. 
We have definitely pledged our every 
resource to increasing its ability to justify 
the enthusiasm your first experience with 
it aroused. 
LINCOLN MOTOR COMPANY 
DIVISION OF FORD MOTOR COMPANY, DETROIT, MICH. 
The Seven Passenger Sedan 
