October, 1923 
113 
20 of the world ’s finest Turkish cigarettes 
for a triumph in volume produdion 
-that easy chair hour 
when every man feels 
entitled to life’s heft 
Pall Mall Specials 
size-plain ends only" 
1ofor^O<^ 
5^0 change in size or price 
of Pall Mall Regulars 
[corktip\ 
them tonight 
iryourLuxurjHour 
Wherever men smoke, Pall 
Mall is known as the aristo¬ 
crat among cigarettes. Its 
exquisite blend of the choicest 
Turkish tobaccos has never 
been successfully rivaled. 
Now Pall Mall comes to you 
in a new size package— priced 
so moderately that even the 
thriftiest may smoke it con¬ 
sistently—a super-value Pall 
Mall—made possible by new 
efficiency in manufacture and 
increased volume of output. 
“A shilling in London—a 
quarter here.” The world has 
gladly paid that for ten Pall 
Mall “Regulars.” But a 
nickel more buys 20 of the 
new Pall Mall Specials — 
slightly smaller in girth, and 
with plain ends, but with the 
inimitable Pall Mall quality 
left intact. 
Try them tonight in your easy 
chair hour: that hour after the 
day’s work when men demand 
the most from a cigarette. 
Give Pall Mall the “Luxury 
Hour” test—the critical test 
for any cigarette. Soon you’ll 
smoke them exclusively. 
New size in plain ends only. 
'lOfor'^O^ 
WEST OF THE ROCKIES 2ofor^^<^ 
