Note under the microscope 
how the fibres of Richardson 
felt interlock to catch and 
bind the asphaltinto a solid 
weather-proof armor 
ICHARDSON 
^j'oduct 
From the makers of Flex- 
a-tile Housetops, Viskalt 
Membrane Roofs, Viskote 
Wall Board, and similar 
products 
ptemarkable strength 
for your roof 
from billions of tiny sinews/ 
sus- 
some 
P erhaps you never before 
peered the real reason why 
roofs outwear others. Surface ap¬ 
pearance is usually your only guide, 
although it doesn’t tell you much about 
how well the shingle is going to stand 
the battle with the weather. 
Slate surfaced shingles, as you know, 
are built on a base of felt impregnateci 
with asphalt and surfaced under pres¬ 
sure with slate granules. But upon the 
quality of the felt, so experienced 
roofers say, the endurance of the shingle 
mainly depends. 
Because of its decades of service in 
many thousands of roofs, Richardson 
felt has for over half a century been 
recognized as the best. 
A glance at the illustration of the 
fibres will show you why. Billions of 
these tiny sinews, far more than in 
ordinary felt, catch and 
bind the asphalt into a 
solid weather resisting 
armor, as inner steel gives 
strength to concrete. And 
because these sinews are 
uniformly found through¬ 
out the fclt, there are no 
weak spots, as in ordinary 
felt, for the weather to 
pierce. 
As you’d expect, the 
Super 
Giant 
Super-Giant Shingle — 50% 
thicker. 100% more rigid, and 35% 
more economical in cost of laying 
asphalt for this unusual foundation is 
of the highest grade raw materials re¬ 
fined exclusively by the Richardson 
process. And the slate surfacing in 
flakes, found only at the Richardson 
quarries, seal the shingle permanently 
against weather and fire hazards. 
A siiper-shingle 
Such are the materials of tlie'Richardson 
Super-Giant Shingle—wholly unique in 
its serviceability and beauty. Its un¬ 
usual durability is further shown by a 
simple comparison. 
First, because it is 37% larger than 
the ordinary shingle, it saves you 35% 
in cost of laying. 
Second, its 50% greater thickness 
makes it last much longer, and casts a 
deeper shadow line that gives life and 
interest to the roof. 
Third, its 100% greater 
stiffness keeps it rigid un¬ 
der all kinds of weather 
and makes the whole roof 
twice as firm. 
Beauty hitherto 
unknown 
On this super-shingle ex¬ 
clusively is used a rare 
color in slate hitherto un¬ 
known. 
i y \j\x V.I V 5 lauic cLuiiomicai m cost oi laying rk.iiuwii. 
Richardson 
ROOFING 
) 1923, The Richardson Company 
This new weathered brown gives to 
your roof the beautiful russetof Novem¬ 
ber fields, not for one season but for 
years. 
It brings new beauty to the modern 
home, architects say, especially when it 
is blended with other Richardson shin¬ 
gles of jade green, tile red, or black pearl. 
Prove the facts yourself 
Go to your dealer in lumber, hardware 
or building material, or to your contrac¬ 
tor, and ask to see the Richardson 
Super-Giant Shingle in weathered 
brown. Feel it, weigh it, measure it, 
note the rare color. Then compare it 
with ordinary shingles—the difference 
will convince you. 
Meanwhile, send for our beautiful 
new booklet. Roofs of distinction^ show- 
ing the exclusive color combinations 
of Richardson slate surfacing, and 
containing valuable roofing facts. Or, 
ask for our booklet. Roofing on the Farm. 
Just use the coupon below. 
* ;?t »!c 
For every roofing need, there is a Richardson prod¬ 
uct—from Fie x-a-t He Asphalt Shingles to Rubbertex 
Roll Roofing with Pyramid Kaps. Consult your 
dealer. If he cannot supply you, write us direct. 
^ RICHARDSON COMPANY 
Lockland (Cincinnati) Ohio 
Melrose Park (Chicago) Ill. New Orleans, La. 
Mail this coupon 
THE RICHARDSON COMPANY 
Dept. 38D, Lockland, Ohio 
Gentlemen: I am considering roofing for. 
(Types of buildings) 
Please send me □ Roofs of Distinction 
□ Roofing on the Farm 
(Check booklet wanted) 
Name . 
Address. 
