October, 1923 
159 
Are Your Clothes Individual? 
© Vogue 
Superlative chic for the country has been 
knitted into ' this costume from Paris. 
Cream-coloured, with tiny threads of yel¬ 
low and black—a yoke of cream kasha 
stitched in yellow and black with a high 
collar to button up if one chooses—white 
skunk fur in luxurious abandon as to 
quantity—and what more does one require 
but the tightest of tight cloches and the 
poise that will develop naturally as a result 
of the ensemble/ 
SPECIAL OFFER 
Open Only to New Subscribers 
To_ new subscribers, during a limited 
period, we will send introductory sub¬ 
scriptions of 10 issues of Vogue for $ 2 — 
11 if you mail the coupon now. These 
11 copies, bought singly, would cost 
$ 3 . 85 . A saving of $ 1 . 85 , through this 
special offer. 
Open to Old or New Subscribers 
If you are a 1923 Vogue subscriber, we 
will accept extensions of your subscrip¬ 
tion at the rate of TWO YEARS OF 
VOGUE FOR $ 7 . Regular rate $8. 
A saving of $1 through this special 
offer. Orders at this price accepted up 
to November 1 , 1923 , from old or new 
subscribers. 
Are you one of those niee blue-serge women who wear 
just what the other nine bought at the same time ? 
Or is there a subtle distinction, a beautiful correctness, 
an imaginative quality about your clothes that makes 
the other nine watch you when you aren’t looking—and 
wish they hadn’t? 
You don’t need to spend any more money, or any more 
time, in order to make your clothes individual. But you 
do need a special kind of advice. Advice planned to meet 
your particular case. Vogue’s advice. 
Vogue not only knows, months in advance, just what 
will be worn. Vogue purposely excludes all style-trends 
that are destined to be too popular, choosing instead 
just those things that are so new, so chic, and in such 
good taste that they will be taken up by the women who 
count—and by them alone. 
VOGUE SPECIAL OFFER 
10 ISSUES $2 
Eleven if you mail the coupon now 
Paris Openings October 1 
(Extra complimentary copy) 
The first authentic creations of the season; the 
first hint of the new silhouette. 
Paris Fashions 
October 15 
The full pageant of the winter mode—adapta¬ 
tion, improvisation, miracle! 
New York Winter Fashions 
November 1 
What the great houses have originated and 
imported; what New York wears on the Avenue, 
at home, and at the opera. 
Vanity Number 
November 15 
How to possess rare, if not real, beauty. Coif¬ 
fures, complexions, accessories — Vogue in 
thistledown! 
Christmas Gifts 
December 1 
What to give to everybody so that everybody 
will thank heaven for one woman with perfect 
taste. 
Holiday Number December 15 
How to have a merry Christmas even if you’re 
hostess; last-minute gifts, the tree, the table, 
clothes. 
Motors and Shops January 1 
The newest, smartest motors and their acces¬ 
sories. The New York shops’ most brilliant 
modes. 
North and South January 15 
The wardrobe for the southern season and 
clothes so delightful for the north that you 
are glad to stay home. 
Spring Fabrics and Designs February 1 
The very newest fabrics and working models 
for your spring and summer wardrobe. 
Spring Forecast February 15 
Earliest authentic news of spring styles, fully 
illustrated by Paris models. 
Spring Millinery March 1 
The smartest hats from Paris. The cleverest 
hats from New York. 
Did you know that you could have Vogue’s advice all fall and winter—for less than the 
price of a bit of neckwear? Vogue’s Paris fashions. Vogue’s New York modes. 
DID YOU KNOW? 4 ,/ 
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Vogue’s own exclusive designs. Vogue’s experience as a hostess. Vogue’s personal ^ 
by mail advice on your own clothes problems, if you like. C?.''''' 
And in addition—those lovely bizarre covers; those sketches, so different from ^ 
anything else in the fashion world; those fascinating little glimpses into the <.• 
doings of Society in Paris and New York; those authoritative reviews of the 
stage, the art galleries, the opera, the world of music. ._ . . Did you ever - 
hear of two dollars going so far and having so good a time? 
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Vogue will save you money on every one of these numbers—perhaps 
many times its subscription price. Not by making you do without 
things you like, but by eliminating buying mistakes. They’re your 
biggest extravagance—aren’t they? And they don’t bring you a sec¬ 
ond’s pleasure—do they? So—this year, economize—and enjoy it. 
Sign, tear off and mail the coupon now!.. 
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