November, i §) 2 j 
3 
T he first Studebaker vehicle was built in 
1852. It ran steadily for 33 years. It fub 
filled the ideals of its builders—the ideals of 
honest value, quaHty and integrity which have 
symbolized Studebaker products for more than 
two generations. It more than fulfilled the ex' 
pectations of the buyer. 
These ideals are the rich inheritance of Stude' 
baker cars of today. This is the background 
that looms up behind the magnificent, new, 
1924 Big'Six closed cars. 
Every essential for complete motor car satis' 
faction is embodied in these cars. 
Big'Six performance on hills or open roads 
or in the thick of traffic is unexcelled. Big'Six 
reliability and freedom from repairs is common 
knowledge. Big'Six appearance is impressive, 
suggesting power and stamina. Big'Six comfort 
is unsurpassed in any car, at any price. 
Big'Six closed cars are completely equipped in' 
eluding such unusual items as an extra disc wheel 
with tire, tube and tire cover (two on Sedan); 
handsomenickel'plated bumpers, front and rear; 
large, enameled steel trunk; gasoline signal 
mounted on instrument board, and many others. 
And they are moderately priced, represent' 
ing a value impossible of attainment by smaller 
producers. This is because of Studebaker’s large 
volume, the manufacture of all vital parts in 
Studebaker plants, and Studebaker’s vast physb 
cal and financial resources. 
The overhead per car is lower on the Stude' 
baker Big'Six than on any other fine car built, 
because Studebaker overhead is distributed over 
six times as many units as are built by any 
manufacturer who competes with the Big'Six. 
Studebaker's experience in supplying high 
class transportation for 71 years is worth con' 
sidering when you select your closed car. 
V V V 
Partial List of Equipment of Big'Six Sedan 
Two extra disc wheels complete with cord tires, tubes 
and tire covers. Handsome nickel-plated bumpers, front 
and rear. Commodious trunk. Automatic windshield 
cleaner, rear-view mirror and glare-proof, glass visor. 
Courtesy light, coach lamps, dome and rear comer 
reading lights and combination stop-and-tail light. Mo- 
tometer with lock and ornamental radiator cap. 
Aluminum-bound running boards with corrugated rub¬ 
ber mats and step pads. Aluminum kick plates. Heater, 
vanity case, smoking set and flower vase. Snubbers. 
Jeweled eight-day clock. Upholstery of all-mohair velvet. 
The 1924 model Studebaker cars are not equipped with Four'Wheel Brakes and will not be 
1924 MODELS AND PRICES-/. 0. b. U. S. factories 
LIGHT-SIX 
5-Pa5s., 112^ W.B., 40 H. P. 
SPECIAL-SIX 
5-Pass., iig' W.B., 50 H. P. 
BIG-SIX 
7-Pass., 127’ W.B., 60 H. P. 
Touring.$1750 
Speedster (5-Pass.). 1835 
Coupe (5'Pass.)^. 2550 
Roadster (3-Pass.). 975 
Coupe-Roadster (2-Pass.) - 1225 
Roadster (2-Pass.)—. 1325 
Coupe (5'Pass.). 1975 
Prices Subject to Change Without Notice 
DEBAKER 
Detroit, Michigan 
South Bend, Indiana 
Address all Correspondence to South Bend 
Walkerville, Canada 
THIS 
I S 
A 
STUDEBAKER 
YEAR 
