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Looks like Marble, feels like Velvet, wears like Iron—A Flooring that matches this splendid country residence. 
Stedman^s Idea Puts Life in Your Floor 
U P until a few years ago, a floor was merely something to walk on. All 
floors had faults: those that weren’t cold and noisy were slippery, or 
expensive, or hard to keep clean. 
But J. H. Stedman had visions of a floor as impressive as marble, that 
yields to your foot like a carpet of pine needles, that costs but little to 
start with, and practically nothing to keep up. 
So, while all the other inventors were turning rubber into tires, Stedman 
alone had the genius to make it into Naturized Flooring! 
Stedman Naturized Flooring is restful to the body and the nerves. It is 
resilient as a soft carpet—and as silent. It will not dent or crack. It won’t 
stain. It is difficult to soil and easy to clean. It is absolutely sanitary. 
Adamantean in durability. Years of upkeep cost nothing but the washing. 
Real rubber, reinforced with millions of minute web¬ 
like cotton fibres, subjected during vulcanization to terrific 
hydraulic pressure—^that is Stedman Naturized Flooring. 
Made in marble, granite and tapestry effects—in tiles, square and 
rectangular, in long runners—browns, reds, grays, black—in all the formal 
splendor of a classic floor, or in an intimate blend of cozy warm mixtures in 
Nature’s own colorings. 
fVnfe to us for samples and detailed information 
STEDMAN PRODUCTS COMPANY 
Manufacturers of Reinforced Rubber Flooring, Sanitary Base, Wainscoting, Walls, 
Rugs, Table Tops, Shower Bath Mats, and other reinforced rubber surfacings 
SOUTH BRAINTREE, MASSACHUSETTS 
Agencies in principal cities. See your local telephone directory. 
DIRECT BRANCHES 
101 Park Avenue 4488 Cass Avenue 15 E. Van Buren Street 
NEW YORK DETROIT CHICAGO 
462 Hippodrome Annex 
CLEVELAND 
GREAT INSTITUTIONS USE 
STEDMAN FLOORING 
BANKS 
Bankers Trust Co., New York City 
First National Bank, Detroit, Mich. 
Merchant’s National Bank, Boston, Mass. 
North River Savings Bank, New York City 
BUSINESS OFFICES 
Crane Co., Chicago, III. 
McKim, Mead & White, New York City 
Stetson Shoe Co., South Weymouth, Mass. 
CHURCHES 
Central Presbyterian Church, New York City 
St. Gregory's Church, Philadelphia, Pa. 
St. Paul's Church, Cambridge, Mass. 
CLUBS 
Knollwood Country Club, Elmsford, N. V. 
Union League Club, New York City 
Chicago Athletic Club, Chicago, 111. 
Grosse Point Country Club, Detroit, Mich. 
HOSPITALS 
Baylor Hospital, Dallas, Texas 
Boston Lying-In Hospital, Boston, Mass. 
P'ifth Avenue Hospital, New York City 
Mount Sinai. Cleveland, Ohio 
Royal Victoria Hospital, Montreal, Can. 
HOTELS 
Astor Hotel, New York City 
Hiltmore Hotel, Providence. R. 1. 
Jefferson Hotel, St. Louis, Mo. 
Sinton Hotel, Cincinnati, Ohio 
OFFICE BUILDINGS 
Amer. Tel. Tel. Bldg., New York City 
Fuller Brush Co., Hartford. Conn. 
General Motors Building, Detroit, Mich. 
Metropolitan Life Building, New York City 
RESIDENCES 
Many of the most exclusive in the country 
SCHOOLS AND COLLEGES 
Bristol High School. Bristol, Conn. 
Boston Latin School, Boston, Mass. 
STORES 
B. Altman iSc Co., New York City 
La Salle iSc Koch Co., Toledo, Ohio 
R. H. White Co., Boston, Mass. 
As used by 
Wm. H. Erler 
Architect 
