November, 
1923 
11 
/ F you were told that you could rent the 
finest and most comfortable mattress 
made for two cents a night, you might re¬ 
fuse to credit the statement. 
Yet that is all the cradling luxury of The 
Purple Label will cost you, if you buy it. 
Hundreds of mattresses of the time-proved 
Purple Label design, built of sensitive small 
coil springs, in separate fabric pockets, bound 
together under deep pads of curled hair, are 
giving supremely satisfying service today, 
after twelve to fifteen years of use. 
You will find them in great hotels and clubs, 
where comfort requirements are highest. 
The new Statler Hotel at Buffalo has in¬ 
stalled 1,100 Purple Labels^ after extended 
trials had proved their ease and economy. 
Ask your dealer to show you a Purple Label to¬ 
day. Examine it critically. Give it every test 
you know. Judge its value to you for yourself. 
I 
zMattresses ■ Springs ■ ^eds 
BUILT FOR SLEEP 
