64 
House & Garden 
$5 Invested inVo^ue 
a tiny fraction of your loss on one ill-chosen gown 
Will Save You $500 
The instant the war was over, Paris began to dance, 
and, curiously enough, the dance has determined the 
mode of even the most sedate autumn street frock. 
In repose, the silhouette remains slim. But the 
instant one moves—walking, dancing, crossing a 
room—it must have grace and flow of line. 
How can you get that floating effect? How should you stand when 
you wear it? How can you know the favored colors? How can you 
assure yourself added distinction of dress and save yourself from 
misguided or haphazard buying? 
The secret is not more money. It is Vogue’s authoritative, advance 
fashion advice. 
The gown you buy and never wear is the really expensive gown. 
Gloves, boots, hats, that miss being exactly what you want are the 
ones that cost more than you can afford. 
AFTER SEPTEMBER 1 
Blue serge — black 
satin—white muslin . 
Ordinary? Not a bit 
of it, if yen. treat 
them in the Vogue 
way with the satin for 
binding and belt and 
sash, and the muslin 
for guimpe and a 
glimpse at the sleeves. 
The serge does all 
sorts of u n u s u a l 
things, from the most 
sophisticated of aprons 
to a collar as signif¬ 
icant as a wedding 
ring. 
© Vogue 
24 Issues of Vogue Will Cost $6 
Save $1 By Mailing This Coupon Now 
Owing to the tremendous increase during the last 
four years in the cost of paper, labor, and materials, 
Vogue — rather than lower its standard of production 
in the slightest degree—will raise its yearly subscrip¬ 
tion price from $5 to $6, beginning September 1st. 
For a limited time, however. Vogue will accept sub¬ 
scriptions at the $5 rate. You need not send money 
now. Just sign and mail the coupon. 
Even at the $6 price, Vogue will continue to be the 
least costly per copy of all the American magazines 
appealing to people of taste. Vogue is published twice 
a month, giving you 24 issues instead of 12. 
Thus you spend $5 a year for twelve issues of Country 
Life; $4 for twelve issues of Harper’s, Century, the 
Atlantic; but you spend at the rate of only $3 for 
every 12 issues of Vogue—$2.50 if you mail the 
coupon now. 
C ONSIDER, then, that for $5—surely a tiny fraction of your loss on a single ill- 
chosen hat or gown—you may have at hand, for an entire year (24 issues), Vogue’s 
fashion information, Vogue’s acknowledged taste. Vogue’s buying skill, Vogue’s per¬ 
sonal service bureaus—all the judgment, experience, and skill of a highly paid staff of 
experts in everything connected with dress, entertaining, interior decoration, and the 
social and the intellectual life of a cultivated woman. 
Special Offer Doll t Send j VOGUE, 19 W. 44th Street, New York City 
IY1 .vAy T 1 Send me 24 numbers (one year) of Vogue, begin- 
J-TJLVriltly y 11U U • l ning with the Interior Decorations Number, dated 
* J August I, at your special $5 rate. I will remit - 
If you mail the coupon at once, we will enter your subscrip- J $5 on receipt of your bill. (Canadian $6.25.) 
tion for 24 issues (one year) of Vogue, beginning with the • 
Interior Decorations Number, ready now, at the $5 rate. t Name. 
* (Please write name very plainly) 
This offer will be held open only for a limited time; then the | Street 
subscription price will go to $6. 
Sign, tear off and mail the coupon | St J 
t .H.’&G. S-1D 
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The Postal Zone Law makes necessary an additional postage charge of 50c a year, west of the Mississippi. 
