October, 1919 
97 
Last Chance 
to get VOGUE 
at $5 
Beginning with the September 1st issue, 
Vogue’s yearly subscription price has 
been raised from $ 5 a year to $ 6. 
* 
For a limited time only, however, you 
may have a year of Vogue—24 issues— 
at the old $5 price. 
This offer is good only until October 1st. If you wish to take 
advantage of it, you must have your order in the mail by the 
evening of that day. If you wait until later, you cannot sub¬ 
scribe at the $5 rate, but you must pay $6. 
) Vogue 
emng wear , 
Vogue suggests a gay 
little pannier frock 
in nile green change¬ 
able satin with pink 
embroidered roses on 
the skirt, a belt of 
silver ribbon and a 
ruffle of yellow lace 
around the waist, and 
a corsage of hand¬ 
made flowers. 
$5 Invested in Vo^ue 
A tiny fraction of your loss on one ill-chosen gown 
Will Save You $500 
You think nothing of spending $5 on stockings, or a bit 
of neckwear. Yet for that same $5 you may have 
what is infinitely more valuable to your appearance— 
the fashion guidance of Vogue for an entire year. 
"The gown you buy and never wear is the really ex¬ 
pensive gown. Gloves, boots, hats, that miss being 
exactly wbat you want are the ones that cost more 
than you can afford. 
Even at the $6 price, Vogue will continue to be the 
least costly per copy of all the American magazines 
appealing to people of taste. Vogue is published twice 
a month, giving you 24 issues a year instead of 12. 
Thus you spend $5 a year for twelve issues of Country 
Life; $4 for twelve issues of Harper’s, Century, the 
Atlantic; but you spend at the rate of only $3 for every 
12 issues of Vogue—$2.50 if you mail the coupon now. 
C ONSIDER, then, that for $5—surely a tiny fraction of your loss on a single ill- 
chosen hat or gown—you may have at hand, for an entire year (24 issues), 
Vogue’s fashion information, Vogue’s acknowledged taste—all the judgment, experience, 
and skill of a highly paid staff of experts in everything connected with dress, entertain¬ 
ing, interior decoration, and the social and intellectual life of a cultivated woman. 
Orders must be in by October 1. 
Special Offer—Don’t Send 
Money Now! 
If you mail the coupon at once, we will enter your subscrip¬ 
tion for 24 issues (one year) of Vogue, beginning with the 
New York Fashions Number, ready now, at the $5 rate. 
This offer will be held open only for a limited time; then the 
subscription price will go to $6. 
Sign, tear off and mail the coupon 
The Postal Zone Law makes necessary an additional postage charge of 
Save $1 by mailing this coupon now 
VOGUE, 19 W. 44th Street, New York City 
Send me 24 numbers (one year) of Vogue, begin¬ 
ning with the New York Fashions Number, dated 
October I, at your special $5 rate. I will remit $5 
on receipt of your bill. (Canadian $6.25.) 
Name .. 
(Please write name very plainly) 
Street . 
City . 
State . 
H. & G. 10-19 
. Illlllllllllllllllllllllllillllillllilll 
50c a year, west of the Mississippi. 
