HOUSE AND GARDEN 
September, 
DU 
To the Readers of HOUSE GARDEN 
IMPORTANT NOTICE 
Beginning with the October number “HOUSE & GARDEN” 
will incorporate “American Homes Gardens” and thereafter 
be published under the imprint of Conde Nast & Co., Inc., as 
House a garden 
(With which is combined AMERICAN HOMES & GARDENS) 
This change will in no wise 
affect that helpful, artistic 
content for which our read¬ 
ers value House & Gar¬ 
den; rather it will result in 
a larger magazine with a 
more diversified interest. 
Those who have been ac¬ 
customed to purchasing 
House & Garden on the 
news-stands will recognize 
its first issue in the new 
form by the facsimile of the 
October issue reproduced 
herewith. 
OCTOBER /gjj- 
with‘Which is’combined 
The October issue will be 
devoted to fall planting 
and house furnishing with 
practical authoritative arti¬ 
cles by Elsie de Wolfe, 
Cecil F. Baker, Gardner 
Teall, H. D.Eberlein, Mary 
Mount, F. F. Rockwell, 
Warren H. Miller and 
others. 
There will be a new idea 
for you on every page. 
The same vigorous policy of service with which Mr. 
Cond4 Nast has developed “Vogue” and “Vanity 
Fair,” the same effort to present the most artistic 
effect of text and pictures, will be pursued in House 
& Garden; 
To stimulate interest in better houses and better 
gardens, to show how better houses and better gardens 
can be made and to create the desire to make them; 
To put at your command a staff of competent archi¬ 
tects, landscape gardeners, practical farmers, kennel 
experts, poultry raisers, interior decorators and shop¬ 
pers; 
To serve those who are not in a position to serve 
themselves; 
To maintain the essentially practical element in all 
its articles and yet to assist both the man with $5,000 
and the man with $50,000; 
To present these ideas in a manner consistent with the 
atmosphere of houses and gardens in good taste; 
To increase the size of the pages and the bulk of 
the reading matter that greater opportunity may be 
given to quicken the reader’s interest and serve 
his needs 
‘‘These are the aims of HOUSE (Q. GARDEN 
In writing to advertisers, please mention House & Garden. 
