suggests 
that before you spend a penny on your new clothes, before you 
even plan your wardrobe, you consult its great Autumn and Winter 
Fashion Numbers ! 
Beginning with the 
Forecast of Autumn Fashions 
and continuing for six months (twelve numbers—see list below) 
you will receive the most complete presentation of styles ever 
offered American women. During the very period when these 
numbers appear you will be selecting your Fall and Winter 
wardrobe and paying hundreds of dollars for the suits, gowns, 
etc., you select. 
The gown you buy and never wear is the really expensive 
gown! Gloves, boots, hats, that miss being exactly what you 
want, are the ones that cost more than you can afford ! 
$2 invested in Vogue will save you $200 
Why take chances again this year when by simply sending in the 
coupon, and at your convenience paying $2—a tiny fraction of the loss 
on a single ill-chosen hat or gown—you can insure the correctness of 
your whole wardrobe. Vogue is a beautifully illustrated magazine; 
the acknowledged authority on what is worn by well-dressed American 
women. Here are your twelve numbers (and one extra): 
Forecast of Autumn Fashions Sept. 1* 
The earliest and most authen¬ 
tic forecast of Winter mode. 
Autumn Millinery Sept. 15 
The best one hundred model hats Paris 
has produced for the Autumn of 1915. 
Model gowns from the Openings and the 
newest models in veils and coiffures. 
The Paris Openings Oct. 1 
The complete story of the Paris Openings— 
The successful creations of each couturier 
which taken collectively establish the mode 
Autumn Patterns Oct. 1 5 
Working plans for your entire Winter 
wardrobe—the newest models adapted to 
pattern form. (Bridge the gap between the 
limited and unlimited income.) 
Winter Fashions Nov. 1 
Vogue presents hun¬ 
dreds of models cover¬ 
ing every department 
of dress expenditure. 
Complete working pat¬ 
terns are supplied at 
reasonable prices. 
Cut out the coupon below and send it 
promptly with $2 and you will receive a 
complimentary copy of Vogue’s Forecast of 
Autumn Fashions, the earliest and most 
authentic forecast of the Winter mode, and 
your name will be entered for the TWELVE 
numbers of Vogue described at the left. 
NOTE —If more convenient send coupon with¬ 
out money. Your subscription will then start rvith 
the Millinery Number, and continue through the 
next eleven numbers. 
Showing the mode in Winter culmination 
—charming models smart couturiers evolve 
for their private clientele. 
Vanities Number Nov. IS 
Those graceful little touches that make 
the smart woman smart, where to get 
them and how to use them. 
Christmas Gifts Dec. 1 
Vogue’s solution of the Christmas gift 
problem. A new idea. 
Christmas Number Dec. IS 
More gifts and practical ideas for holiday 
entertaining. 
Lingerie Number Jan. 1 
Fine linen for personal use and household. 
Motor and Southern Jan. IS 
The new fashions in motor cars and the 
new wardrobe for the southern season. 
Forecast of Spring Fashions Feb. 1 
Earliest authentic news of Spring styles. 
Fully illustrated. 
Spring Millinery Feb. IS 
Hats, bonnets and toques from the famous 
milliners of Paris. 
Spring Patterns Mar. 1 
Working models for your Spring and 
Summer wardrobe. 
Now Ready for delivery by Return Mail 
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Vogue’s Forecast of Autumn Fashions is a big 
fashion book (146 pages) presenting more than 
forty model gowns specially designed by the 
great dressmakers of Paris and shown 
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