October, 1915 
69 
Fab-Rik-O-Na 
You know this trade-mark 
through 
Class Periodical 
Advertising 
T ' HE man who puts his 
brand on the goods he 
sells sets his light 
where it will “shine before 
men” because he is not 
afraid to have it shine on 
him. 
He wants it to shine on 
him as well as on his 
goods because he has noth¬ 
ing to fear and everything 
to gain from the glare. 
When he adds to the il¬ 
lumination of the trade¬ 
mark the full light of na¬ 
tional advertising you may 
be sure he is certain of his 
goods — sure that you will 
like them. He is willing 
to risk his fortune and his 
business future on the 
chance of your approval. 
He would not do this if 
there really were a risk be¬ 
cause he is a hard-headed 
business man. He has 
taken the risk out of his 
business by putting qual¬ 
ity into his goods. 
Deal with the man who 
is not afraid of the light. 
Buy the goods that bear 
trade-marks and are ad¬ 
vertised nationally b e - 
cause these are the goods 
that it is safest and most 
economical to buy — safest 
because you know who is 
responsible for them, most 
economical because there 
is a lower selling cost in¬ 
cluded in the price of na¬ 
tionally advertised goods. 
Trade - marks and na¬ 
tional advertising are the 
two most valuable public 
servants in business today. 
Their whole tendency is 
to raise qualities and 
standardize them, while 
lowering prices and stabil¬ 
izing them. 
House & Garden 
MEMBER OF THE QUOIN CEUB 
'The National Periodical Association 
200 Fifth Ave., N. Y. 
“Yes, madam, you picked a mighty pretty color scheme, but what’s 
more to your credit, you picked a mighty reliable paint. ” 
It is important that your house be beautiful to the eye, but it is more important that 
it be impervious to the weather. It will be both if 
S WP 
is used. S W P is made of weather-resisting materials. When properly applied it does 
not crack, blister or peel. It endures, and because it does it gives permanency to the 
colors you select. Let us send you, without cost, a new and attractive color scheme 
for your house with complete specifications. 
Send 10 cents for a clever new game and get a useful book with it free of charge 
The ABC of Home Painting 
A practical, experienced painter tells you in 
simple words just how to paint, varnish, stain or 
enamel every surface in and around your home. 
Send for a copy. 
Going to Market 
is a mighty interesting game for both young folks 
and grown-ups. It's good training, too, for any¬ 
one who buys or sells in the markets. Sent for 
10 cents in stamps. 
Sherwin-Williams 
Paints & Varnishes 
Address all inquiries to 627 Canal Road, N. W., Cleveland, O. 
Showrooms—New York, 116 VV. 32d St.; Chicago, People’s Gas Bldg.; San Francisco, 
523 Market St. Sales Offices and Warehouses in principal cities. Best dealers everywhere 
At Your Service 
The same vigorous policy of service with which Mr. 
Cond6 Nast has developed “Vogue” and “Vanity Fair,” 
the same effort to present the most artistic effect of text 
and pictures, will be pursued in the joint issues of 
“American Homes and Gardens” and “House and Gar¬ 
den.” 
To stimulate interest in better houses and better gar¬ 
dens, to show how better houses and better gardens can 
be made and to create the desire to make them: 
To put at your command a staff of competent archi¬ 
tects, landscape gardeners, practical farmers, kennel 
experts, poultry-raisers, interior decorators and shop¬ 
pers: 
To serve the reader who is not in a position to solve 
problems unaided: 
To present these ideas in a manner consistent with the 
atmosphere of houses and gardens in good taste. These 
are the aims of your new magazine. 
HOUSE & GARDEN 
