A New Service for Your Lawn 
You Can Now Buy Your Lawn Grass Seed on the "Isbell Lawn Prescription Plan" 
Copyright 1937 by Isbell Seed Co., Jackson Michigan 
EXPLANATION OF "ISBELL'S LAWN PRESCRIPTION PLAN" 
No charge for it. All you have to do is follow instructions and buy your lawn seed from us at prices quoted. 
1. State size of ground to be sown. 
2. Is it a new lawn or one to be re-seeded? 
3. What kind of seed was last sown on it? 
4. If it’s shady, what part of the day does it get sun? 
5. Is it well drained or wet? 
6. Level or sloping? 
7. Is soil sandy, black loam or clay? 
8. Is there a large tree on it? 
9. Do your summers usually have plenty of rain? 
and do you have hot winds? 
10. Do you usually have heavy snows in the winter? 
11. Do you use manure or commercial fertilizer? 
12. State whether your lawn has heavy use or is not 
walked on much. 
Not a Lawn "Cure-All,” but Certainly Gives Wonderful Results 
Just answer these questions, remit sufficient money to 
pay for the seed, and we prepare a special formula, for 
you, and send your quantity of "Special Prescription.” 
No charge for our time and knowledge in making up 
the formula adapted to your lawn. As some imported 
expensive grasses will be included (which are not com¬ 
monly used in lawn mixtures generally sold) you pay us 
a few cents a pound more for the seed because it costs us 
more. JUST REMEMBER—it’s the DAWN, next summer 
and the following summer, which will be seen in its 
superior expensive-looking dress, and not the few cents 
difference in cost between YOUR LAWN and what you 
would have if you had not given it Isbell’s "Prescription”. 
1 lb. to 3 lbs. Prepaid .per lb. 65c 
5 lbs. to 9 lbs. Not Prepaid .per lb. 55c 
10 lbs. and over Not Prepaid .per lb. 50c 
ISBELL’S “SPECIAL PRESCRIPTION” LAWN GRASS SEED 
This gives you, irrespective of where you live, the assur¬ 
ance that you can have a beautiful, emerald-green, thick, 
velvety lawn, which won’t "dry out” in summer, nor "die” 
in winter, for the same price you have been paying for 
Lawn Grass Seed which is not tailor-made to fit YOUR 
particular soil, YOUR climate, and the conditions which 
exist on your lawn. They may, and probably do, vary 
from those of friends right in your own town. 
We have discovered the cause of so many lawns being 
unattractive and inferior, while others, sown with the 
same seed, a few blocks away, are perfect carpets of 
rich green turf all summer long. It is this: Each lawn 
should be diagnosed by a lawn grass expert, and a special¬ 
ly prepared formula of grasses sown which will make the 
best lawn under the conditions described. 
IF l r OU DON’T THINK this is true, look over your 
friends’ lawns next summer and note the extremes of 
appearance. Some "simply look awful,” others “pretty 
fair,” a few "very good” and occasionally one, "nearly 
perfect.” Yet, all probably sprinkled them and cared for 
them alike. It’s in the seed. It’s in the varieties of 
grasses blended in the mixture, just as it is in any pre¬ 
scription. What will cure one person may kill another. 
We have seen the best grass seed mixture obtainable 
planted in Philadelphia, and produce a bad looking lawn. 
The same mixture sown at Atlantic City developed a per¬ 
fectly beautiful one. Yet sown in Detroit, it was neither 
bad looking nor "perfectly beautiful”—it was just a very 
ordinary lawn, which no one would stop and admire. 
Directions for Making Lawns 
First. —A rich, properly prepared soil. If the ground 
is naturally rich, all that is necessary is that it be well 
spaded, making it as fine and mellow as possible. If, as 
is often the case, it consists of earth from the excavation 
for the house, or is hard or lumpy, it should first receive 
a good dressing of manure, which should be spaded in 
and mixed with the soil. 
Second. —We must have good seed of the right varieties. 
Some sorts are the most luxuriant in the spring, others in 
summer, and still others in autumn, and a wise selection 
of varieties in proper proportion is very important. 
Third. —It is important that the seed be sown evenly at 
the rate of 1 lb. each 300 square feet or from 125 to 150 
lbs. per acre. Should be sown early in the spring or in tne 
fall, but may also be sown any time during the summer 
if plenty of water is available. Roll the ground and 
then rake lightly. Sow the seed evenly and rake the 
ground again to cover the seed. When watering before 
the seed is well started, care must be taken or the seed 
will be washed off, particularly if the lawn slopes. 
The Greatest Tool of All for Edging Your 
Lawn, Borders and Flower Beds 
GAf?D£X TURF EDGER 
This New Edger cuts turf vertically and horizontally in 
one operation working forward or backward. Steel polish¬ 
ed blade and sharpened on all sides except top. 4% foot 
handle. Weight packed 4 lbs., NOT prepaid. Add postage 
extra for your zone. Price, $1.15. 
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ISBELL SEED COMPANY - Jackson, Michigan 
