HOUSE AND GARDEN 
372 
Which Do 
You Smoke? 
I doubled my business in 
1910. As I write this, 1911 is 
doubling 1910. Been doing 
this for quite a while now. 
I’ve seen the rise and fall 
of a dozen brands while Ma- 
karoff has been growing up— 
and I expect to see dozens 
more rise and fall while 
Makaroff keeps right on 
growing by holding old 
friends and making new 
ones all the tune. 
What’s the answer ? Listen 
—the usual way of putting a 
new cigaret on the market is to put the 
same old cigaret into a new box, and 
whoop ’er up! A big selling organization 
and big advertising are brought to bear and 
big sales are the result. The first few years of the usual 
“new” cigaret are its best years. Sales are big and profits are big 
only while the advertising is big. When the novelty of the new 
label wears off and the public is ready for a change, the process is 
repeated —and the patient public goes on smoking advertising — 
not cigarets. 
For fifteen years the public has been stampeded from one cigaret to 
another in just this way, and about the only change it ever gets is from 
a red box to a blue one and back again—with perhaps an occasional dash of brown. In short, 
the average cigaret is not a smoking proposition, but a selling proposition. 
The Makaroff business is different. I started the manufacture of 
Makaroff Russian Cigarets 
because that was the only way I could be sure of getting the kind of cigarets I wanted. It has 
grown because there are a lot of other folks who want that kind of a cigaret. And the number 
grows just as fast as people find out what kind of a cigaret Makaroff is. 
Just let this fact sink into your consciousness and stay there— this business is and always will be 
operated to make a certain kind of cigarets —not merely to do a certain amount of business. I always 
have believed that if we produced the quality, the public would produce the sales. And that 
faith has been justified. Makaroffs are really different from other cigarets — and the difference 
is all in your favor. 
You will find that you can smoke as many Makaroffs as you want without any of the nervousness, depression 
or "craving” that follows the use of ordinary cigarets. 
Makaroffs are absolutely pure, clean, sweet, mild tobacco, untouched by anything whatever to give them artificial 
flavor, sweetness, or to make them burn. 
Pure tobacco won't hurt you. You may not be used to it, and you may not like the first Makaroff, but you'll like 
the second one better, and you’ll stick to Makaroffs forever if you once give them a fair chance. We have built 
this business on quality in the goods and intelligence in the smoker—a combination that simply can’t lose. 
Makaroff No. 15 is 15 Cents—No. 25 is a Quarter 
Ask /2 Ask 
Dealer 'T'L ~ /J J e °fe r 
Mail address, 95 Milk Street—Boston, Mass. 
A Purple Martin House at Cost 
This house is built especially 
for the colonization of that 
social, useful little bird-neigh¬ 
bor, the purple martin. 
It is not a make-shift minia¬ 
ture, but is of three eight-room 
stories and attic. 
The house is 28 inches high, 
substantially constructed 
throughout and always gets the martins. It may be 
purchased at cost by bird lovers anywhere for $11.00 
f. o. b. Chicago. Correspondence solicited. 
JOS. H. DODSON, 
90 1 Association Building, Chicago. 
Dir ector Illinois Audubon Society. 
Last a 
Life 
Time 
Removable Steel Clothes Posts 
fit into sockets driven level with 
the ground, leaving the lawn free 
for mower or other purposes. 
Posts are held rigidly, but can be 
removed in a moment. 
NO HOLES TO DIG 
The sockets you can easily 
drive yourself. The adjustable 
hook makes clothes hanging easier. 
Why disfigure your lawn with a 
wooden post which will last only 
a few years. You can buy our 
posts for less money and they will 
last a lifetime. 
Write for folder D. 
Milwaukee Steel Post Co. 
Ask your dealer. Milwaukee, Wis. 
May, 1911 [ 
the ground where they are wanted. In 
warm, moist weather they will root readily 
and grow freely from the start and the 
silvery foliage is very attractive and effect¬ 
ive, especially when used in combination 
with dark-leaved foliage plants. The 
plants may be easily raised from seed sown 
in flats in the house or in the hotbed. 
Beds of hardy anemones are improved 
by the native hepatica which does admira¬ 
bly under cultivation, as does the wild ane¬ 
mone (A. Sylvestris). 
The Arabis, or rock cress, makes dense 
tufts of foliage covered with white flowers 
in early spring. The double form is the 
more attractive, and both it and the single 
are excellent for edging or for carpet bed¬ 
ding. 
There is a pretty little saxifrage recently 
introduced —Tunica saxifraga, flora rosea 
plena —which should prove very desirable 
both as an edging plant or on the rockery. 
It makes a dense tuft of exceedingly bright 
green foliage and is literally covered dur¬ 
ing the entire summer with double blush- 
pink flowers. If one does not care to go 
to the expense of purchasing a consider¬ 
able number of plants of the florists, one 
may grow them from seed or one could 
indulge in a single plant and from that 
save seed for an extensive planting the 
following year. 
One of the showiest annual flowers for 
edging is the candytuft, variety Empress, 
which gives immense spikes of pure white 
flowers and comes into bloom in a very 
short time from the sowing of the seed. 
Two or more sowings should be made for 
a continuance of bloom, the first in flats 
or the hotbed and the second in the open 
ground. 
Then there is the Tiarella—a pretty lit¬ 
tle native plant about eight inches high 
with spirea-like spikes of white or of rose- 
colored flowers in May and June. It is a 
fact that we are constantly purchasing of 
the florist and nurserymen native plants 
which we could have for the digging if we 
only realized their worth when growing in 
their native haunts. Usually they appear 
as something novel and rare when appear¬ 
ing under their botanical names in the cat¬ 
alogues. I recall buying, and making much 
effort to succeed in making grow, a cou¬ 
ple of clethras, and later in the season find¬ 
ing two immeasurably finer specimens 
which had come up, bird-sown I suppose, 
in a berry patch which had been in sod for 
some years. The plants were three or 
four feet high and in bloom when dis¬ 
covered. If one will let a bit of good land 
lie idle a few years he will, in time, find 
himself possessed of many native plants, 
some of which may not have been known 
in the vicinity before. My wild flower gar¬ 
den, the soil of which remains undisturbed 
from year to year, now possesses many 
plants that have moved in of their own ac¬ 
cord, some of them very desirable, too. 
The schizanthus make charming edging 
plants, being literally covered with their 
lovely, orchid-like flowers. They are an¬ 
nuals, and for early bloom the seed should 
In writing to advertisers please mention House and Garden. 
