HOUSE AND GARDEN 
June, 1911 
Do You 
Smoke 
Advertising? 
or Cigarets? 
Read This 
because that was the only way I could be sure of getting the kind of cigarets 
I wanted. It has grown because there are a lot of other folks who want that 
kind of a cigaret. And the number grows just as fast as people find out what 
kind of a cigaret Makaroff is. 
Just let this fact sink into your consciousness and stay there— this business 
is and always will be operated to make a certain kind of cigarets—not merely to 
do a certain amount of business. I always have believed that if we produced 
the quality, the public would produce the sales. And that faith has been 
justified. Makaroffs are really different from other cigarets — and the differ¬ 
ence is all in your favor. 
You will find that you can smoke as many Makaroffs as you want without any of the 
nervousness, depression or "craving:” that follows the use of ordinary cigarets. 
Makaroffs are absolutely pure, clean, sweet, mild tobacco, untouched by anything whatever 
to give them artificial flavor, sweetness, or to make them burn. 
Pure tobacco won’t hurt you. You may not be used to it, and you may not like the first 
Makaroff, but you’ll like the second one better, and you’ll stick to Makaroffs forever if you 
once give them a fair chance. We have built this business on quality in the goods and 
intelligence in the smoker—a combination that simply can’t lose. 
The usual way of 
putting a new cigaret 
on the market is simply to 
put the same old cigaret into 
a new box, and whoop ’er up! A 
big selling organization and big adver¬ 
tising are brought to bear and big sales 
are the result. When the novelty of 
the new label wears off and the public 
is ready for a change, the process is 
repeated —and the patient public goes on smoking 
advertising —not cigarets. 
For fifteen years the public has been stampeded from one 
cigaret to another in just this way, and about the only change it 
ever gets is from a red box to a blue one and back again—with an 
occasional dash of brown. In short, the average cigaret is not a 
smoking proposition, but a selling proposition. 
The Makaroff business is different. I started the manufacture of 
Makaroff Russian Cigarets 
Ask 
Your 
Dealer 
No. 15 is 15 Cents—No. 25 is a Quarter 
Plain or Cork Tips 
— /3 
Mail address, 95 Milk Street—Boston, Mass. 
Ask 
Your 
Dealer 
Plant for Immediate Effect 
Not for Future Generations 
Start with the largest stock that can be secured. It takes over twenty years 
to grow such Trees and Shrubs as we offer. 
We do the long waiting— -thus enabling you to secure Trees and Shrubs that give 
an immediate effect. Price List Now Ready. 
ANDORRA NURSERIES B H. X PHIlTDELPHIA, L PA. 
WM, WARNER HARPER, Proprietor 
fruit, and slightly hasten its ripening. 
Remember that the success of spraying 
must depend entirely upon the thorough¬ 
ness with which it is done; and that the 
second and third applications are in many 
cases just as important as the first. Look 
up your spraying table, and attend to what 
requires attention now, if you would have 
abundance of firm beautiful fruit in the 
fall and winter. 
Keep a sharp eye in the currant bushes; 
if the currant worms are not checked at 
the start, it will take them only a few 
days to work havoc; and in the case of 
the currant, the good foliage is doubly 
necessary because it shades the soil about 
the roots and helps maintain the moisture 
and coolness so essential to a good crop 
of this useful fruit.. In general, through¬ 
out June daily watchfulness is very impor¬ 
tant in every part of the garden. 
A Botanist’s Vacation 
(Continued from page 423) 
I have found only once in the woods in 
July; the great green orchid, which was 
best of all; and last, several varieties of 
ladies’ tresses, a field full as far as the 
eye could see, with the busy September 
bees doing their work of cross-fertilization 
from flower to flower beneath your eyes. 
They completed my orchid calendar. 
So much for the vacation in the field 
and woods. It was no less a busy one at 
home. Out-of-doors on a shady porch all 
the work of analyzing was to be finished 
with the use of a large microscope, and 
here the camera found another use. It 
made records of the parts of flowers with 
unswerving truthfulness, showing the pol¬ 
len on a lily petal spilled by a large-winged 
butterfly a minute before. All the little 
obtruding parts of the petal that protect 
the nectar troughs are shown in a photo¬ 
graph better than they could be drawn, so, 
if you want to teach botany, or know bot¬ 
any, you should take photographs of the 
flowers close by. . The photographs will 
show you many things you overlooked 
when you studied the blossom at first hand. 
The hollyhock shows the crinkled tex¬ 
ture of the petals as they have just un¬ 
folded from the bud. The pistil is cov¬ 
ered with pollen that is spilling and falling. 
The bunch of catalpa blossoms, laid on 
a leaf and photographed, shows plainly its 
relation to the trumpet vine. This gives 
an idea of what can be done with larger 
flowers in the studio. 
It is all work, and it is all play, and that 
is what makes it a vacation. 
Modern Warfare on Garden Pests 
(Continued from page 425) 
parasitical disease. Lime, applied heavily 
to both soil and seedbed, is the only thing 
so far as found to prevent its appearance 
in infested ground, unless a two or three 
years’ rest can be given. It is preferably 
applied in the fall, but if special agricul¬ 
tural lime is used, may be put on in the 
spring. The only assistance for crops in- 
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