New Models 
Cars with few equals at 
any price and no equals 
at the Studebaker Price 
When you buy a gun, ammunition or any other article which 
is part of your outfit, Mr. Sportsman, you are governed largely 
in your selection by the maker’s name. 
When you buy an automobile you should KNOW whether its 
maker’s name stands for the substantial value which guarantees 
you a satisfactory investment. 
The name Studebaker has always been associated with in¬ 
flexible honesty of manufacture. To-day it stands, in the minds 
of 88,000 automobile owners, as a fixed standard by which all 
other automobile values are judged. 
This year The Studebaker Corporation will build $65,000,000 
worth of automobiles. Such an output MUST—by its very magni¬ 
tude—suggest the financial and mechanical resources of the 
Studebaker plant. 
It is the bigness of this production—made possible by 
Studebaker facilities for the purchase and conversion of raw 
material into the finished car—that has brought a really fine 
automobile within the reach of the people who have waited for 
a car of thoroughbred appearance and performance—at a price 
they feel they can afford. 
Such comfort and luxury and beauty of line as is typified 
by the Studebaker new models is found only in cars of the 
highest price, and we doubt if any builder can lay claim to a 
more clean, compact, beautiful and efficient piece of mechanism 
than the Studebaker chassis reveals when exposed. 
The quality of the steel used in Studebaker automobile con¬ 
struction, its heat treatments to give it the requisite hardness 
and strength, and the careful, tested machine work, are assur¬ 
ances of endurance. 
And no motors are built along more advanced and proven 
lines than Studebaker motors. They are rated BELOW rather 
than above their actual horse power, this abundance of reserve 
power for emergencies. They are powerful, noiseless, instantly re¬ 
sponsive to the throttle. They are simple, sure, without com¬ 
plicated features. They are motors of the enclosed valve type, 
cast en bloc, and cooled by the simplest and most effective 
system known. 
Studebaker cars are made in their entirety at the Stude¬ 
baker plant—the largest, best equipped and most efficiently 
manned in the world. 
The less you know about a motor car, the more you must 
depend upon the builder’s name and reputation. You can’t go 
wrong in buying a Studebaker. It should be your choice not 
only because it is built by builders of sterling repute, but be¬ 
cause it is the ultimate choice of the men “who know.” 
See our dealer or send to us for full specifications and cata¬ 
logue H. 
Pive>passenger* four cylinders, 31^ inch bore x 5 inch stroke, 102 inch wheelbase 
30x3%in. Goodrich tires 
Demountable rims 
Extra rim 
Tire holders 
Electric horn 
Acetylene gas primer 
Prest-O-Lite tank 
Tire repair kit 
Ventilating windshield 
Silk mohair top 
Studebaker Jiffy curtains 
Deep cushions 
Stewart & Clark Speedometer 
Full elliptic springs 
Tool box 
Full set of tools 
Six-passenger, four cylinders, 4l4 inch bore x 5 inch stroke, 116 inch wheelbase 
Electric self-starter 
34x4 Goodrieh tires 
Detachable demountable rims 
Extra rim 
Tire holders 
Electric lights 
Stewart & Clark Speedometer 
Three-quarter elliptic springs 
Full floating rear axle 
Electric horn 
Silk mohair top 
Studebaker Jiffy curtains 
Luxurious upholstery 
Deep cushions 
Clear-vision ventilating wind¬ 
shield — rain vision type 
Crowned fenders 
Wide tool box 
Full set of tools 
Six-passenger, six cylinders, Si'z inch bore x 5 inch stroke, 121 inch wheelbase 
Electric self-starter 
34x4 Goodrich tires 
Detachable demountable rims 
Extra rim 
Tire holders 
Electric lights 
Stewart & Clark Speedometer 
Three-quarter elliptic springs 
Full floating rear axle 
Electric horn 
Silk mohair top 
Studebaker Jiffy curtains 
Luxurious upholstery 
Deep cushions 
Clear-vision ventilating wind¬ 
shield — rain vision type 
Crowned fenders [ 
Special tool box , 
Full set of tools 
i 
ThC ] Studebaker Corporation 
DETROIT, MICHIGAN 
