HOUSE AND GARDEN 
64 
July, 1910 
Nero Fiddled While Rome Was 
Burning 
“Criminal indifference” you say. And you are right. But how much 
worse is it than what you are doing every day? You have read these ad¬ 
vertisements of the HARTFORD FIRE INSURANCE COMPANY for 
a year or more, telling you that you ought to know all about the company 
that carries your fire insurance, but have you done anything about it? Many 
have, but the majority of policy holders have done nothing about the 
selection of a company. They are still “fiddling.” 
In the history of fire insurance in America, a large majority of the fire 
insurance companies organized have failed or retired from business. To be 
insured in a company like the HARTFORD, that has been in business a 
hundred years and will be in business a hundred years from now, costs no 
more than to be insured in one that may go out of business next week. 
It’s your property which is to be insured. It’s your money that pays the 
premium. You are to get the indemnity in case of fire. In short, it’s your 
business and this matter is up to you. Why, then, don’t you DO something? 
And here’s what to do. At the bottom of this advertisement is a coupon. 
Cut it out, write in the name of your insurance agent or broker, sign your 
name and mail it to him. 
Any agent or broker can get you a policy in the HARTFORD if you 
tell him to do so. Don’t be a “fiddler” in the face of fire. Cut out, fill in 
and mail the coupon. DO IT NOW. 
STATEMENT JANUARY 1, 1910 
'Capital,.$2,000,000.00 
Liabilities, = - = = -- 14,321,953.11 
Assets, - ■ 23,035,700.61 
Surplus for Policy Holders, - - 8,713,747,50 
, 1910. 
[.Name of Agent or Broker] 
[AddressJ 
When my fire insurance expires, please see that I yet a policy in the HARTFORD. 
Name. 
Address... 
In writing to advertisers please mention House and Garden. 
CAREY PRESS, N. Y. 
