HOUSE AND GARDEN 
August, 1910 
ANNOUNCEMENT 
E take great pleasure in announcing that we have taken over The Travel Magazine, which will be greatly 
enlarged and improved and continued as a monthly publication under our imprint. No greater opportunity 
ever existed for making a magazine of compelling interest and entertainment, as well as of educational 
value, than that before us. And we expect to take full advantage of our opportunity. Travel in every land 
will be the field we shall cover, and the illustrations will be the most beautiful and remarkable of any period¬ 
ical because, after all, there is nothing more fascinating than an acquaintance with people, places and things 
throughout the world. Travel in our own country with its matchless natural beauty, in Europe with its 
picturesque peoples, its architectural splendors and its interesting life, as well as the curious places and people 
of the more remote corners of the earth—of China, India, Africa, the islands of the sea - each of these will 
have its share of attention. 
Here then is to be a magazine that will conduct its readers through the beaten paths of the world and far afield as well, bringing 
them from continent to continent, visiting peoples barbarous and cultured. Those who have traveled will be brought face to face with 
old friends and new sights, while the stay-at-homes will enjoy vicariously the recreation and travel of the more fortunate ones who have 
leisure and means to gratify their wanderlust. 
The first number under our direction is August, ready July 23rd. In it Mr. A. Radclyffe Dugmore, F. R. G. S., shows for the 
first time the interesting fact that Africa really is accessible to the traveler. The illustrations, of course, are wonderful, as Mr. 
Dugmore’s pictures always are. This presentation of the subject is entirely new and different from anything heretofore published. 
Mr. Arthur Bartlett Maurice, Editor of The Bookman, contributes a particularly interesting article entitled “A Literary Pilgrim 
in Paris," in which he seeks out the Paris of Hugo, of Dumas, of Du Maurier and other French writers, leading us through the haunts 
that they have immortalized. 
“A Venetian Holiday” is the title of another article by Mr. Gardner Teall, who has seen Italy from every side, portraying graph¬ 
ically in text and picture the Lido, the Coney Island of Italy, with all its picturesque holiday making. 
Mr. C. H. Claudy describes the wonderful caverns of Luray —that marvelous geological wonder of Virginia, more mysterious and 
magnificent than the Mammouth Cave of Kentucky. Many most extraordinary photographs are shown of the stalactite and stalagmite 
formations along the miles of subterranean passages in this little known cave. 
Then there are articles on a climb of Mt. Popocatepetl in Mexico; our own Adirondack country; a Visit to Segesta, that bygone 
seat of culture in Sicily, with its superb Grecian ruins of a former architectural splendor; Home Life in Persia, and many other sub¬ 
jects no less interesting that will strike a responsive cord in the heart of every red-blooded man. 
The appended coupon is for our friends who have confidence enough in us to believe that we will make a magazine as notable in 
the field of travel as we have in the field of country home making. Our friends the readers of House & Garden, whether they are on 
our subscription list or buy the magazine regularly on the newsstands, may become charter subscribers of the new Travel Magazine 
and secure it from now until January, 1912, for the regular yearly subscription price of $1.50. But you must act promptly. The 
charter subscriber’s list closes August 31st. The appended coupon is for your convenience. If it is not used your letter must state, in 
subscribing at this special rate, that you are a regular reader of House & Garden. 
McBRIDE, WINSTON & COMPANY, PUBLISHERS 
McBRIDE, WINSTON & CO., 449 Fourth Avenue, New York. 
I am a regular reader of House ®. Garden and desire to take advantage of your charter subscribers’ offer of the Travel Magazine 
from now until January, 1912, for $1.50, which I enclose. 
Name ... 
Address . 
In writing to advertisers please mention House and Garden. 
