(Name of A^ent or Broker) 
If you saw a row of apples, every one differing in size, ripeness and color, and all 
for sale at the same price, wouldn’t you choose the best ? Why not do the same 
thing when you buy fire insurance ? The cost of insurance is substantially the same 
in all companies, but what you get for your money varies as much as the apples in 
this row. 
Choose the HARTFORD FIRE INSURANCE COMPANY. For 100 years it has 
paid every honest loss, big and little. Its reputation is unexcelled. It is the best 
fire insurance apple of them all, and its policies cost no more than those of inferior 
quality. Why not use the same good judgment in buying insurance that 
you do in buying goods for your store, clothes for your family, or even in 
such a trivial matter as buying apples from the fruit-stand ? 
You probably do not know as you read this advertisement in what company you are 
insured or when your policy expires. Just fill in the coupon at the bottom of this 
advertisement and mail it to the man who places your insurance. Any agent or broker 
can get you a HARTFORD policy if you tell him to do so. 
Cut it out and mail. Do it now before you forget. 
1910 
STATEMENT JANUARY 1, 1910 
Capital.$2,000,000.00 
Liabilities . 14,321,953.11 
Assets. 23,035,700.61 
Surplus for Policy Holders - 8,713,747.50 
(Address) 
When my fire insurance expires, please see that 1 get a policy in the 
HARTFORD. 
Name. 
Address. 
Would You Choose ? 
CAREY PRESS, N. Y. 
