September, 1910 
HOUSE AND GARDEN 
177 
Lest We Forget! 
JUpETING an officer of the Hartford Fire Insurance 
Company, a prominent business man said, “Your 
advertisements are excellent. A man ought to know about 
the company in which he is insured.’’ The officer replied, 
“Do you know about yours?” “No,” said the business 
man, “not yet. I always mean to when I read your 
advertisements, but other things come up and I forget. 
Why don’t you put a coupon at the bottom of the 
advertisement, which I can fill in while I am in the notion, 
and send to my agent to insure me in the Hartford, and 
that will settle the matter?” “Excellent idea,” said the 
officer of the Hartford. 
And here it is for him and for you. Use it. The 
Hartford, now a century old, is the best known Fire 
Insurance Company in America. Any agent or broker 
will get you a policy in the Hartford if you tell him to 
do so. 
.. 1910 . 
[Name of Agent or Broker] 
[AddreisJ 
When my fire insurance expires, please see that 1 get a policy 
in the HARTFORD. 
STATEMENT JANUARY 1, 1910 
Capital, - • $2,000,000.00 Name. 
Liabilities, - ■ 14,321,953.11 
Assets, - ..... 26,035,700.61 . jj 
Surplus for Policy holders, - ■ 8,713,747.50 Address... 
In writing to advertisers j'lcase mention House and Garden. 
