For Keith’s Cash Discounts of 
5%, 10% or 15% see bottom 
page 2. 
A Great NEW 
EVER^IBEABEB 
The Glossy 
Sparkling 
em 
x x 
Origin of the Gem 
Gem was discovered five years ago by Frank Keplinger in 
north central Michigan, growing as a single plant in one of 
his everbearing strawberry beds. So outstanding was this 
lone plant in production of bright red berries that he saved 
the twelve young runner plants it produced and set them out 
the following spring. 
First 12 Gem Plants Produced 25 Qts. of Berries 
These first twelve plants from the original plants were set out 
in the spring and during that Summer and Fall produced 
over 25 quarts of beautiful red berries and more than 200 
young plants. 
Carefully Guarded for 
Two Years 
After his experience with his first 
twelve Gem plants, Mr. Keplinger 
realized that he had a wonderfully 
worthy addition to the “Everbear¬ 
ing Strawberry Family” and saved 
and carefully guarded all the young 
Gem plants he produced. 
During these two years 
many “strawberry men”, 
also members of the Hor¬ 
ticultural Department 
from the State College at 
Lansing, Mich., visited his 
“new find” and marvelled 
at its productiveness and 
beautiful big berries. 
Gem News Spread 
Like Wildfire 
The news of Mr. Keplin- 
ger’s new discovery leaked 
out and the news spread 
Gem berries average above the ordinary in size and 
don’t “run small and buttony.” Even during 
past unfavorable summer, Gem berries continued 
large and fresh—a remarkable important char¬ 
acteristic for an everbearing strawberry and the 
berries continue to form large up to cold, freezing weather in the fall. 
like wildfire and many 
strawberry growers begged for Gem plants. Nevertheless, Mr. Kep¬ 
linger did not allow any to leave his place until arrangements were 
made with Keith Bros. Nursery, who introduced his new variety 
through their 1933 catalog. 
Gem Introduced by Keith Bros. 
■■■ B JW B m BB No one can find fault with a Gem 
B B^ ^ flavor. They are as sweet and 
Bay 'RJp highly flavored as berries of the 
® ™ ™ mother variety, the Progressive. 
They are just chuck full of straw¬ 
berry sweetness. You don’t need much sugar when you eat Gem berries. 
Gem is the firmest 
everbearer grown. 
This is evidently due 
to the tough skin of 
the berry, as well as 
its extra firm flesh. The originator states that gem “could be rolled to 
market and back and still be sold.” Even during hot summer Gem ber¬ 
ries ‘hold up” in color and firmness. A quart or crate of Gem berries 
never “leaks” no matter how far they are hauled. 
Gem was introduced to the public three years ago by Keith Bros. 
Nursery through their 1933 catalog. Since its introduction, it is 
almost impossible to believe how fast Gem has gained in popularity. 
Don’t Be Late This Year. Order Early 
Although Keith Bros. Nursery has many times more Gem plants 
this year than last, we anticipate a shortage, because of the great 
demand there are for Gem plants this season. No strawberry has 
ever come so rapidly forward as Gem, and plants simply can’t be 
grown fast enough to supply the demand. We advise all our customers 
to make their reservations for Gem plants by ordering early and we 
will hold the plants for you. 
KEITH’S REDUCED PRICES 
Keith’s specialized methods in growing, digging, and handling their 
Gem plants makes possible these reduced prices to you. 
100 Special-Grown Gem, 
was $2.15, now ONLY... 
$1.65 
1000 Special-Grown Gem, 
was $17.50, now ONLY.... 
$9.65 
Gem Bear Until Snow 
Falls 
You can pick berries from 
Keith’s Gem plants after 
snow falls. 
Wants More Gem Berries 
When you send your Gem to Market buyers 
always want more. 
Chicago Fruit Market. 
Gentlemen:—We have repeatedly asked for 
more and larger shipments of your Gem 
Everbearing berries. Where are they? The 
demand is great for this new Everbearer. 
Also will you have plants next spring of this 
new everbearer? We have numerous in¬ 
quiries for them.—August Battaglia (Com¬ 
mission Merchant). 
OTHER REDUCED GEM PRICES 
25 plants for 85c; 50 for $1.15; 100 for $1.65; 200 for $3.25; 
500 for $5.35; 1000 for $9.65. 
(Special Cash Discount bottom page 2) 
KEITH’S GEM PLANTS BRING YOU— " 
Beautiful Bright Red Berries all Summer and Fall. 
2 m Also Bear Following Spring at Usual Berry time. 
3* Firmest most uniformly Perfect Berries. 
Page 12 
KEITH BROS. NURSERY, Sawyer, Michigan 
