Do you eat 
VIT AMINES? 
T he Government some time ago decided to experi¬ 
ment on poultry. Chickens and pigeons were fed for 
six weeks to two months on polished rice and grains from 
which the hran layers had been removed. 
Consequently, the chickens devel¬ 
oped limberneck, polyneuritis and 
other diseases. 
\\'hen this diet was continued to 
three months they died. 
d'he granular substances which 
were removed are found lying 
underneath the bran or outside 
layer of grain beneath the skins 
of potatoes and fruit. Also, in the 
casein and fat of milk. 
These vital life-giving elements, 
mostly composed of phosphate, 
lime, iron and magnesium salts, 
are called vitamines. 
Dietary experts verify conclusively 
that the most healthful foods on 
the market are Fruited ^^'heat and 
Fruited Oats — because they are 
scientifically made to retain, from 
both fruit and cereals, all those 
vital life-giving elements known as 
VITAMINES. 
TRY BOTH—Less 
than a penny a dish 
United Cereal Mills 
Ltd. 
Quincy, Illinois 
